Archives: Children’s Advertising

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CARU PSA Links

Dear Friends and Supporters: As most of you know, CARU is in the process of launching a PSA campaign on children’s safety on the Internet.  As Director of CARU and a parent of three young children, I ask that you please help us to get the word about this extremely important issue and our PSA … Continue Reading

Sugar and Spice and All Things Nice: Advertising to Children

The new coalition government has stated that one of its priorities is the protection of children from excessive commercialisation. This policy aim reflects a general perception in the UK among the governing and chattering classes that advertising is at the root of both this problem and the problem of obesity among children. Eyes are therefore turned to the … Continue Reading

Teen COPPA?

The Federal Trade Commission testified that while teens are heavy users of the digital environment and may benefit from using the Internet to socialize with peers, learn about issues that interest them, and express themselves, it also can pose unique challenges for them. The FTC testimony to the Senate Committee on Commerce, Science, and Transportation, … Continue Reading

Four Tips for Mobile Marketing to Kids

This post was written by Shira Simmonds, President, Ping Mobile. A 2007 study by the Nielsen Company reported that 35 percent of American "tweens" (kids 8‑12) now own mobile phones. How can we reach them via mobile marketing programs without violating any legal or ethical guidelines? The answer turns out to be remarkably simple. The potential is … Continue Reading

Primark in Not So Sunny Position With Its New Bikini

Following criticism from consumer protection lobby and parents, the clothing chain Primark has withdrawn the sale of its range of padded bikini tops for girls as young as seven . The company apologised to customers for "causing offence" and is donating profits to a children’s charity after the Children’s Society accused Primark of "premature sexualisation and … Continue Reading

Maine Introduces COPPA Extension Bill

Last year, the Maine Legislature adopted 10 MRSA c. 1055, which, among other things, attempted to extend COPPA-like protection to all minors (that is, children under the age of 18). The law was plagued by a number of issues, including questions regarding its constitutionality, and ultimately caused the Maine attorney general to promise not to … Continue Reading

Self-Regulation Once Again Called into Question by FTC as It Revisits Violence in Music, Movies, and Electronic Games Advertised to Children

On December 3, 2009, the FTC released a report to Congress that outlined various ways in which self-regulation has not done enough to limit advertising to children of music with explicit lyrics, and movies and games that depict violence. The report spans various media platforms and contains specific recommendations to the entertainment industry. The movie … Continue Reading

Children’s Advertising – Fast Food Industry Initiative

This post was written by Peter Le Guay, Partner at Thomson Playford Cutlers. The Initiative Childhood obesity has become a major public health issue in Australia with evidence showing that excessive consumption of foods high in fat, sugar and salt is a major contributor to childhood obesity. One of the most recent steps implemented to … Continue Reading

California Legislature Passes New Law Imposing Permit Fees on Child Actors

California has long had a law requiring that children seeking to be employed in entertainment productions, or as advertising or photographic models, must obtain an Entertainment Work Permit prior to beginning work. See Cal. Labor Code § 1285 et seq.; see also 8 C.C.R. 11750 et seq. The Entertainment Work Permits were issued free of charge upon … Continue Reading

The Other Shoe Drops on the Maine COPPA-extension Law

Following the U.S. District Court’s statement last month regarding the dubious constitutionality of Maine’s Act To Prevent Predatory Marketing Practices against Minors has been recommended for repeal by a special committee of the Maine legislature. MediaPost reports that last Friday, the state’s judiciary committee conceded that the constitutionally flawed statute, which had been questioned but not … Continue Reading

Radio Controversy on the Big Yellow Bus

No, school bus drivers were not playing Pink Floyd’s classic Another Brick in the Wall (We Don’t Need No Education) just in time for the first day of school. Yesterday, the Federal Communications Commission (FCC) released a Report to Congress evaluating the commercial proposals for distributing radio and television programs aboard school buses. The FCC found that local … Continue Reading

Maine Children’s Privacy Law Update

This post was written by Dan Jaffe. The business community has won an important victory in a lawsuit challenging a Maine law that severely restricts the collection, transfer and use of “personal information” or “health-related information” from minors.  The Maine Attorney General has publicly committed not to enforce the law, which was scheduled to take … Continue Reading

“No Credible Risk of Enforcement” – Opponents of Maine Privacy Law Await Decision

The lawsuit filed in Maine to stay enforcement of a Maine privacy law targeting minors, received a hearing today in federal district court. The Maine attorney general argued that the motion for a preliminary injunction should be denied and that the case should be dismissed. MediaPost reports that Attorney General Janet Mills, having already stated … Continue Reading

NARC and the CBBB Present: CARU Annual Conference 2009 – Advertising to Kids 2.0

The CARU Annual Conference is scheduled for October 7, 2009 at New York City’s W New York Hotel; 541 Lexington Ave. Expert panelists will consider challenging issues presently facing the Children’s Advertising Industry, focusing on how the digital age has changed the way companies market their products to children. Panelists will examine and demonstrate the … Continue Reading

The Devil Wears Undisclosed Designer Label?

FCC Comments Raise Issues Regarding Content-Rated Ads and Product-Placement Blocking that Underscores the Need for Further Parental Controls Discussions Television parental content controls are still under review by the Federal Communications Commission (“FCC”), and children’s activist groups are urging the FCC to mandate technology that would allow viewers to block “objectionable” advertising material. As a … Continue Reading

Skechers Seeing Red Over CARU Decision

The Children’s Advertising Review Unit (CARU) determined recently that Skechers, the maker of Red Phrans-Phavorite Sneakers, and Marc Ecko Enterprises, which markets the product, should modify or discontinue advertising that suggests the shoes shine red when used. CARU picked up the ad during its monitoring practices, as it aired during after-school hours on Nickelodeon. Vanessa … Continue Reading

When the world is reeling in a recession, Nigerian consumer group takes aim at food marketers

Nigeria’s Consumer Protection Council (“CPC”) is calling for a global ban on advertising for food that is high in fat, sugar, and salt, at least with regard to children’s advertising. According to an article in Africa News, CPC is calling on the World Health Organization to support a strong international code that would ban marketing low-nutrition … Continue Reading

Ofcom delivers blow to Domino’s Pizza’s sponsorship of “The Simpsons”

This post was also written by Milan Joshi. Sky One, a UK satellite channel that broadcasts “The Simpsons,” has been told that the sponsorship of the programme by Domino’s Pizza, a leading UK pizza delivery company, breaches sponsorship rules, despite the fact that no products that were high in fat, salt or sugar (HFSS) were … Continue Reading

FCC Issues Parental Controls’ Inquiry for Video and Audio

On March 3, 2009, the Federal Communications Commission (“FCC”) released a Notice of Inquiry to implement the Child Safe Viewing Act of 2007 (“CSVA”), which directs the FCC to examine advanced parental control technologies that would be compatible with various communications devices and platforms. Click here to read the full alert, written by Amy S. … Continue Reading

Putting Consent To Telephone Contact in the Fine Print of Sweepstakes Rule Results in Fine

Florida-based travel promoter All in One Vacation Club, and its principals, agreed to pay civil penalties to the FTC of $275,000 for allegedly violating the Do-Not-Call list and other Telemarketing Sales Rule (TSR) provisions. The company used a direct mail sweepstakes entry to entice consumers to obtain a chance to win a vacation. The official rules purported … Continue Reading
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