The Association of National Advertisers recently asked me for predictions on legal challenges brands will be facing in 2018. You can find the article here. Registration is required for the ANA website.
What We're Reading
Brands Tap Into GM’s In-Vehicle Marketplace Feature
By Kelley Chittenden & John P. Feldman on
In early December, General Motors Co. (“GM”) unveiled Marketplace, an in-vehicle commerce platform facilitating on-demand goods and services, including the ability to make reservations, order food, and locate the nearest gas station through dashboard screens of eligible Chevrolet, Buick, GMC, and Cadillac vehicles. Brand partners include Dunkin’ Donuts, Wingstop, IHOP, Priceline.com, Parkopedia, and delivery.com.…