On February 13, 2020, the German Federal Ministry of Justice and Consumer Protection (BMJV) published a proposal to soften the regulatory requirements for influencers for labeling their posts as advertising (Proposal). Under the Proposal, statements posted on social media about products for which no consideration was given – either in the form of monetary compensation
Webinar: Rules of the road in engaging with influencers
Please join us for a complimentary webinar hosted by the Association of National Advertisers on the current issues related to influencer marketing, for industry experts. Jason Gordon, partner in the Entertainment & Media Group at Reed Smith, and Jennifer MacDougall, VP, associate general counsel and assistant corporate secretary & ethics officer at Jack in the …
Deja vu: Bursting the Digital Bubble
Please click here see my recent article written for the Association of National Advertisers.
Second Pokémon Go Alliance Announced: SoftBank
The international phenomenon surrounding the mobile game Pokémon Go has captured the attention of marketers. As we have discussed before, until Niantic, the developer of Pokémon Go, makes sponsorship more readily available, marketers in the U.S. and across the globe have found interesting and innovative ways to latch onto the Pokémon Go craze. The…
Pinterest Updates its Promotion Guidelines
Last week, Pinterest updated its Acceptable Use Policy, which governs its policies for conducting a contest and sweepstakes. Pinterest policy previously:
- Prohibited brands from running a sweepstakes where each Pin, board, like, or follow represents an entry;
- Prohibited brands from requiring entrants to Pin from a selection; or
- Prohibited brands from requiring a minimum number
Mobile Alert Patents: No Longer a Threat?
Today, our Intellectual Property group issued a client alert entitled, “A New Wrinkle in the Defense of Patent Exhaustion,” covering the patent infringement case, Helferich Patent Licensing LLC v. The New York Times Company, et al., in which the court granted Summary Judgment in favor of the defendants. Helferich Patent Licensing, LLC (“HPL”), the exclusive licensee of a portfolio of patents directed to sending alerts to mobile devices, sued several parties in the Northern District of Illinois to whom it had previously licensed its patents.
Continue Reading Mobile Alert Patents: No Longer a Threat?
European Mobile Operators Support App Privacy
In Barcelona, at the end of February, the GSMA announced the launch of a new initiative addressing mobile app privacy. At a time when the European market is flooded with apps across various platforms and devices, and consumer concerns about privacy and protection of personal information are paramount, this announcement has been very well received.…
Apple’s iAd Set to Dominate?
This month Apple starts to roll out its iAd mobile ad network in Europe. The service will go live in the UK first, with launches in France and Germany early next year and other countries throughout 2011. European launch partners will include Renault, Nespresso, Citi and Evian. iAd will offer advertising inside…