Reed Smith is pleased to announce that it is the first law firm to become a member of the #SeeHer Movement, an initiative which aims to create a more accurate portrayal of women in the media. Despite the great strides made to accurately portray women and girls in the media, there still exists an unconscious
Preparing for the Next Phase of Influencer Marketing – The CGI Influencer
Social media influencers are constantly competing for likes, partnerships, and ways to differentiate themselves from others. A surefire way to distinguish oneself in the ever-growing sea of social influencers? Being a robot.
Computer generated social media influencers like Lil’ Miquela and Shudu have racked up millions of Instagram followers and likes and have secured several
Monkey See, Monkey Selfie, No Copyright
In 2016, People for the Ethical Treatment of Animals (“PETA”) brought an action on behalf of Naruto, a Crested Macaque residing in Indonesia. PETA asserted claims of copyright infringement against a wildlife photographer who published a book which included a selfie taken by Naruto using the photographer’s camera. The United States District Court for the
What Marketers Need to Know to Prepare for the GDPR
ANA Magazine recently published an article discussing the upcoming regulatory changes as a result of new EU privacy regulations. Please click here for the article. You will need an free ANA account to access the content. Just sign up and you will have immediate access.
SAG-AFTRA and the JPC Release FAQs on the Low Budget Digital Waiver
Beginning today, October 27, 2017, Producers can take advantage of the new Commercials Low Budget Digital Waiver. SAG-AFTRA and the ANA-4A’s Joint Policy Committee on Broadcast Talent Union Relations (JPC) worked together to negotiate this waiver for low budget digital productions, recognizing the parties’ focus on the growth of digital advertising.
The waiver applies to
Squeezing the Supply Chain: Premium Publishers Align with Advertisers in Fight to Clean Up Murky Digital Media Ecosystem
Advertisers aren’t alone in their quest to clean up the digital media ecosystem—this, according to an open letter penned by Digital Content Next (DCN) CEO Jason Kint.
Kint’s letter was in response to P&G Chief Brand Officer Marc Pritchard’s IAB speech last month, where Pritchard drew a line in the sand regarding the quality and
Three Reed Smith Attorneys Will Speak At The 2016 ANA/BAA Marketing Law Conference
Reed Smith attorneys John Feldman, Jason Gordon and Stacy Marcus will be speaking at the 2016 ANA/BAA Marketing Law Conference in Chicago on November 9-11, 2016. John will be speaking on Promotional Tactics – Coupons, Rebates, and Experiential Marketing/Pokémon GO. Stacy will be presenting updates to the 2016 SAG-AFTRA Commercials Contract. Jason will be speaking
2016 SAG-AFTRA COMMERCIALS CONTRACTS MOAs AND DRAFTING AGREEMENTS ARE NOW AVAILABLE ON JOINT POLICY COMMITTEE WEBSITE
To access the 2016 SAG-AFTRA Memoranda of Agreement and Drafting Agreements, please visit the ANA-4A’s Joint Policy Committee on Broadcast Talent Union Relations’ website: jointpolicycommittee.org.
SAG-AFTRA and the JOINT POLICY COMMITTEE REACH TENTATIVE AGREEMENT ON SUCCESSOR COMMERCIALS CONTRACTS
On April 3, 2016, SAG-AFTRA and the ANA-4A’s Joint Policy Committee on Broadcast Talent Union Relations reached tentative agreement on successor Commercials Contracts. For more regarding the parties’ agreement, please visit the JPC’s website: jointpolicycommittee.org.
JOINT POLICY COMMITTEE AND SAG-AFTRA EXTEND CONTRACTS
Please visit jointpolicycommittee.org for an update regarding the 2016 negotiations.