We’ve seen native advertising take many forms, from paid celebrity Tweets to advertisements masked as editorial content to paid influencers promoting brands on social media. With a growing number of companies engaging in native advertising, in particular those involving social media influencers, the relationship between independent bloggers and corporate brands has become a sticky issue as sites like Instagram and Twitter have become increasingly influential platforms.
This week, Lord & Taylor agreed to settle charges brought by the FTC that it allegedly deceived customers by paying for advertisements on influencer Instagram accounts and Nylon online magazine without revealing that the posts were – in fact – paid promotions by the company.Continue Reading Lord & Taylor Settles with FTC Over Influencer Native Advertising Campaign on Social Media and Online Magazine