Advertisers are using social media platforms such as Twitter to reach an unprecedented number of people cheaply and instantaneously. With some celebrities enjoying a following of over a million fans, advertisers have found a new way to maximise the traditional celebrity endorsement model and extend the reach and exposure of their promoted goods and services
Nick Breen
Contact:Read more about Nick Breen
Cyber Lenses Put Alternative Reality In Focus
By Nick Breen on
If you wear contact lenses, chances are you find them a necessary evil, an uncomfortable "poke in the eye" to start your day. This may all change in the not too distant future as a team of researchers at Washington University are developing computerised contact lenses which will be able to receive and display certain…