We are all familiar with celebrities and social media stars using their social media accounts to promote brands and products. For some, it is their main source of income and they can make millions in endorsement and sponsorship deals. Major TV and sports icons can command hundreds of thousands of pounds per post, which
ASA delivers knock-out blow to UK mobile network
The Advertising Standards Authority (ASA) has ruled that Three’s Muppet-themed ad, featuring a character victoriously punching into the air, which claimed that the mobile company was the ‘undisputed’ market leader in terms of network reliability, can no longer be shown in its current form.
In addition to a complaint made by a member of the
CAP reignites e-cigarette debate by relaxing rules on television advertising
Last week the Committee of Advertising Practice (CAP) announced relaxed regulations for advertising e-cigarettes through television broadcasting. From November, advertisers will be able to show their e-cigarette products on television having previously been banned from doing so. The introduction of the new rules has largely been welcomed with many finding previous rules unclear and inconsistent.
ASA Stubs Out Another e-Cigarette Ad
The ASA upheld a decision today concerning a campaign for e-cigarettes brand “Leolites” featuring the slogan: “E-CIGARETTES HAVE EVOLVED. LEOLITES.COM. LOVE YOUR LUNGS.”
The ASA considered that this slogan would likely be viewed by consumers to be a positive health claim, and judged it to be misleading. The brand owner contested this, and held that
ASA Sets New Standards For Non-Broadcast Advertising
Last week the ASA announced that it has struck a new deal with Trading Standards to enable the membership association to act as a legal backstop to take action against brands who persistently breach the CAP code through "misleading, aggressive or otherwise unfair" non-broadcast ads. Trading standards can consider taking action against advertisers referred by
The Future Of Advertising – You Won’t Believe Your Eyes
Sci-fi fans will be familiar with the interactive ads featured in the world of the film Minority Report, starring Tom Cruise, where upon entering a shopping mall, shoppers’ eyes were scanned to allow the shops to specifically target ads based on a particular shopper’s previous habits, e.g. "Good afternoon, Mr. Yakamoto. How did you like
ASA stumbles upon age-old problem
The ASA has released a survey which was commissioned to establish what advertisements were being accessed and seen by young people online. The 27-page survey focuses much of its attention on the engagement by young people of social media platforms and, perhaps unsurprisingly, establishes that a significant proportion of young people register with social media
Amazon Seller Swears No Breach Of The Code…ASA Disagrees
The ASA has upheld a complaint concerning a Christmas card which was offered for sale through the Amazon market place by the seller named smellyourmum.com. The front of the card contained wording incorporating a strong expletive which, although partly obscured using an asterisk, the ASA considered was likely to cause serious and widespread offence in
CAP Sizes Up January Detox Advertising
After many of us would admit to consuming one too many mince pies over the Christmas break, the inevitable flurry of diet and weight-loss products has started to invade the advertising space and remind us that summer is not too far away. Each year (and in particular the first few months of each year) the
We’re Tweeting!
ReACTS is now on Twitter! For those of you who use the service, follow us @ReACTS_AdLaw for regular updates and musings on the world of advertising and marketing and the ensuing legal issues.