We all put pressure on ourselves to get in shape in the New Year and whilst we often need a little push to do so, gyms should be warned about trying too hard to sign up new members. The Vauxhall branch of Gym Limited sent an SMS message to customers in April 2012 stating that
Will It Be All White On The Night? – Toothpaste Companies Put To Proof Over Their Whitening Claims
Two toothpaste manufacturers have recently felt the bite of the ASA. Purity Laboratories Ltd claimed in a magazine advertisement that its products produced “whiter teeth in 1 minute” and attempted to substantiate this claim on its website by stating that ” a study conducted at Bristol University Dental School proved that Beverly Hills Formula toothpaste
Online Behavioural Advertising Targeted By The Regulator
The Advertising Standard Authority’s remit will shortly cover Online Behavioural Advertising (OBA). The Committee of Advertising Practice (CAP) has extended the CAP Code to cover this increasingly developed form of targeted advertising with a new series of Rules. OBA involves the collaboration of advertising networks and third parties to deliver customised advertising based upon deep
Google Shows Advertising In a New Light
Google has launched a new advertising format this week which it says will be better at targeting consumers and more cost effective for advertisers. Welcome to Lightbox. Lightbox advertisements initially appear as regular display advertisements within a webpage, but when the user hovers over the advertisement for two seconds, it quickly expands into a super-sized