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From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline is News Simulation.

Per the network guidelines, commercial announcements that simulate news reports or news broadcasts through the use of newsroom or newsgathering techniques; through the use of any person purporting to be a news announcer or news reporter; or through the use of lead-in material that may mislead the audience to assume that it is about to hear a news report or is hearing a news report, are unacceptable…
Continue Reading Network Clearance Corner – Today’s Hot Topic: News Simulation

One of the major components of broadcasting commercials on national networks is obtaining pre-approval from the network clearance departments. Such clearance considers many aspects of a commercial’s content, but often the most challenging area is substantiation of claims.

The networks require that all advertising claims be valid and adequately substantiated. A research editor at each

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One of the major components of the network clearance process is addressing clearance issues with the network editors.

Below is a list of helpful tips to keep in mind when addressing clearance issues:

  • Network clearance issues can be addressed with the editors in written form (email or letter), by phone or in person.
  • Address issues