“We interrupt this program to bring you the following update…”
From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves news simulation in advertising.
A few years ago we published an article regarding the use of news simulation techniques in advertising.
From time to time it’s good to keep in mind specific network guidelines when producing public service announcements.
According to network standards, public service announcements (PSAs) are meant to inform the public of the work of charitable, governmental, and non-profit organizations and other services available to the public. Such announcements must reflect the true nature
From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves the advertising of food.
Standard
According to the network guidelines, advertising may not overstate the nutritional value of foods. Use of words such as “nutritious” or “healthy” must be substantiated and
From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves the use of public symbols in advertising.
According to network standards, heads-of-state, other public officials, religious leaders, and public buildings and/or monuments must be treated with appropriate respect and dignity when
From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves guarantees or warranties.
Per the network guidelines, references to guarantees, warranties, or similar terms in advertising copy must comply with all applicable laws and governmental rules and regulations, including the Magnuson-Moss Warranty Act and the rules promulgated by the Federal Trade Commission.
Advertisers should generally disclose whether an advertised warranty is “full” or “limited,” its duration, and any major limitations of the warranty, such as, parts excluded, costs or responsibilities the customer must undertake. Advertisers should also disclose that rest of the warranty can be seen at the store, e.g., “See dealer for details,” or the like.
The following guidelines apply to advertising referencing a guarantee, warranty, or other promise or representation in the nature of a guarantee or warranty:
Continue Reading Today’s Hot Topic: Guarantees or Warranties
From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves sponsorship identification.
Per the network guidelines, advertising must contain proper sponsorship identification pursuant to the Communications Act and rules and policies of the Federal Communications Commission (47 C.F.R. § 73.1212).
In
From time to time, I like to remind clients about the simple things they can do to help facilitate the network clearance process.
A few years ago, we published a list of helpful tips advertisers and agencies should keep in mind when clearing commercials with the networks. Below is an updated version of the previous
From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves controversial issues of public importance in advertising, also known as advocacy advertising.
Continue Reading Today’s Hot Topic: Controversial Issues in Advertising
From time to time, I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves product demonstrations.
Per the network guidelines, when a commercial demonstrates the attributes of a product, the demonstration must be performed with actual examples of the product as available to consumers, and the results must be accurately represented. The use of mock-ups or enhanced or altered products is not permitted.
Continue Reading Today’s Hot Topic: Demonstrations
Safety First!
From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves Safety in Advertising.
Per the network guidelines, all advertising that disregards normal safety precautions is unacceptable. The networks will not accept advertising that directly or indirectly condones or glamorizes