One of the greatest developments for marketers in 2018 is likely to be the proliferation of new and innovative applications on the blockchain in the context of marketing and promotion, particularly in connection with loyalty programs, ad fraud mitigation, and ongoing CRM activities that combine brand affinity and peer-to-peer influencing. The potential magnitude of the
Celebrity ICO Endorsements: SEC, FTC and CFTC Oversight
Please see our latest client alert on celebrity promotions of initial coin offerings here.
What’s next for the advertising industry? Blockchain
Industries are increasingly harnessing blockchain technology in new and innovative ways. Blockchain – a digital record, or ledger, of transactions – has the potential to revolutionize the way in which we conduct business across a variety of sectors, including the advertising industry. The application of Blockchain technology in the advertising industry is in its nascent