On May 18, the Association of National Advertisers (ANA) released a critical study under a joint initiative led by Ad/Fin in cooperation with the ANA, the Association of Canadian Advertisers (ACA), and Ebiquity. The study investigated the transparency and economics of programmatic media; particularly what percentage of an advertiser’s programmatic media spend actually went to
Influencers and Advertisers Warned By FTC Over Instagram Posts
The Federal Trade Commission (FTC) announced this week that it sent more than 90 letters to social media influencers and advertisers, reiterating the need for influencers to “clearly and conspicuously” disclose their relationships with brands in social media posts that promote or endorse branded products. The FTC reviewed the Instagram posts of various unnamed celebrities
“You’re Fired” – The Growing Fallout from Celebrity Rants
While the beginning of the Trump era started with debates over the size of crowds and immigration bans, last week was all about brands and their affiliation (or desire to be unaffiliated) with President Trump. Most recently, this issue came to the forefront when Under Armour’s CEO gave an interview on CNBC and called Trump
FTC Settlement Applies “Made in the USA” standard to “Built in the USA” Claims
Continuing its focus on “Made in the USA” claims, the Federal Trade Commission (“FTC” or “Commission”), on February 1, applied its standard for those claims to “Built in the USA” claims by entering into a settlement with water filtration company, iSpring Water Systems, LLC (“iSpring”).
In a move that appeared contrary to previously released guidance,
ANA Transparency Day – January 26, 2017
The Association of National Advertisers will be hosting the ANA Transparency Day, on January 26 from 12 noon-5pm ET in New York at the ANA’s offices. Transparency has probably been the biggest story in the advertising industry over the past year. ANA Transparency Day will bring together a spectrum of perspectives with a focus
It Was a Matter of Seconds: Putative Class Action Complaint Filed Over Facebook Video Metric Error
A putative class action lawsuit has been filed against Facebook, Inc. just one month after Facebook announced that an erroneous formula had caused it to inflate a key video metric for the past two years.
Facebook admitted the error in a September 23, 2016 post on the Facebook business page. The metric at issue—the average
Chicago Contract Workshop for Advertiser/Agency Agreements: Incorporating Transparency, Audit Rights and Governance
The ANA will be hosting a contract workshop in Chicago for Advertiser/Agency Agreements on November 16, 2016. The workshop, taught by Doug Wood and Keri Bruce, will cover key issues in the advertiser/agency contract related to agent versus principal status, incorporating transparency, audit rights and contract governance.
Note that this is a complimentary in-person workshop
The ANA is hosting a contract workshop for Advertiser/Agency Agreements on October 4
The ANA will be hosting a contract workshop for Advertiser/Agency Agreements on October 4, 2016. The workshop, taught by Doug Wood and Keri Bruce, will cover key issues in the advertiser/agency contract related to agent versus principal status, incorporating transparency, audit rights and contract governance.
Join us for this free training session.
Lord & Taylor Settles with FTC Over Influencer Native Advertising Campaign on Social Media and Online Magazine
We’ve seen native advertising take many forms, from paid celebrity Tweets to advertisements masked as editorial content to paid influencers promoting brands on social media. With a growing number of companies engaging in native advertising, in particular those involving social media influencers, the relationship between independent bloggers and corporate brands has become a sticky issue as sites like Instagram and Twitter have become increasingly influential platforms.
This week, Lord & Taylor agreed to settle charges brought by the FTC that it allegedly deceived customers by paying for advertisements on influencer Instagram accounts and Nylon online magazine without revealing that the posts were – in fact – paid promotions by the company.Continue Reading Lord & Taylor Settles with FTC Over Influencer Native Advertising Campaign on Social Media and Online Magazine
Reminder: Ad Campaign featuring Current Olympians Must be Filed with the USOC by January 27, 2016
If you are planning to use a Rio 2016 Olympic Games athlete in a U.S.-based advertising campaign that will run between 24 July and 24 August 2016, then you must submit your campaign to the United States Olympic Committee (USOC) for a Rule 40 waiver no later than 27 January 2016.
Rule 40 of the Olympic Charter prohibits current Olympic athlete advertising during the Games. The rule provides in part that “Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games.”
Continue Reading Reminder: Ad Campaign featuring Current Olympians Must be Filed with the USOC by January 27, 2016