The Federal Trade Commission (FTC) has settled with mobile advertiser Tapjoy, Inc. (“Tapjoy”) over allegations that it misled consumers by failing to provide in-game rewards that users earned by completing its advertising offers. According to the FTC’s complaint, Tapjoy offered users in-game virtual currency for completing advertising offers like purchasing products or services, signing
FTC and state law enforcement officials announce initiative targeting illegal telemarketing
The Federal Trade Commission (FTC) announced a joint state-and-federal initiative, “Operation Call It Quits,” which targets illegal telemarketing practices that violate the FTC’s Telemarketing Sales Rule (TSR).
The TSR, which applies to interstate telephonic marketing communications intended to “induce the purchase of goods or services or a charitable contribution,” makes it illegal to engage in
You’re invited to an ANA and Reed Smith Webinar: “GDPR, ePrivacy and Advertisers: Sorting out the Confusion”
As we’re now less than a year away from the GDPR taking effect, there is a lot of confusion out there over myths versus reality. Reed Smith presenters will participate in a webinar hosted by the Association of National Advertisers (ANA) that will explore the practical considerations and the new thinking that brands and their
Reed Smith and Ghostery to Host Digital Advertising Webinar on February 8th
Gerry Stegmaier, a partner in Reed Smith’s Washington D.C. office, will be co-presenting a webinar titled “Digital Killed the Media Star: 2017’s Brave New World Perils and Opportunities” with Todd Ruback, Chief Privacy Officer and Vice President of Legal Affairs at Ghostery, Inc. The webinar will counsel brands on the practical considerations for the development
Facebook Implements Additional Measures to Prevent Discriminatory Practices in Targeted Advertisements
Responding to news reports that journalists were able to purchase advertising on Facebook targeted to ethnic groups, Facebook announced several new changes to the company’s advertising products. The move highlights heightened scrutiny of advertising practices surrounding the increasing use of big data in many aspects of marketing and advertising.
Facebook’s response grew out of a
FTC’s New Guidelines Provide Agency View on Data Breach Response
On October 25, the Federal Trade Commission released “Data Breach Response: A Guide for Business,” its latest guidance on data privacy and security regulation. The Guide seeks to help businesses comprehend the Agency’s understanding of both legal requirements and best practices, although what is legally required versus what is encouraged continues to be challenging for