Our Editor-in-Chief offers some perspective on a recently filed mobile marketing lawsuit brought by Verizon Wireless against a group alleged to have engaged in fraudulent premium SMS activity. You can access the article here.
Privacy Challenges in Marketing Practices European (over)ruling of the use of personal data?
This post was written by Avv. Felix Hofer.
Multinational companies planning to target EU consumers with sophisticated marketing techniques may easily find themselves on a marshy ground, if they do not deserve sufficient attention to European privacy laws. Costumer profiling, monitoring and categorizing offers essential information for crucial business decisions, but have also to
Corporations Do Not Have Personal Information Protected Under FOIA
The Supreme Court came down this week with a watershed decision that may effect businesses small and large which collect and store customers’ personal information. Despite AT&T’s attempt to argue they are a private citizen and, therefore protected under the Freedom of Information Act, the Supreme Court ruled otherwise and clarified the FOIA only applies
SAG/AFTRA: JPC BLTN#7273 Made for Internet and New Media Commercials: New Minimums April 1, 2011
To: broadcast business affairs contacts, legal counsel and other interested parties including talent payroll companies
Re: SAG TV Commercials Contract, AFTRA Television Recorded Commercials Contract,AFTRA Radio Commercials Contract
As you are aware, as of April 1, 2011, new minimum scale session and use fees take effect for Made for Internet and Made for New Media
For Privacy, European Commission Must Be Innovative
This blog post is republished by permission of the Center for Democracy and Technology where it first appeared.
This post is part of “CDT Fellows Focus,” a series that presents the views of notable experts on tech policy issues. This month, CDT Fellow Omer Tene writes about the consultation launched by the European Commission to update the European Union Data Protection Directive. Posts featured in “CDT Fellows Focus” don’t necessarily reflect the views of CDT; the goal of the series is to present diverse, well-informed views on significant tech policy issues.
In a way, the process undertaken by the European Commission to review the current framework applicable to privacy and data protection is akin to speeding on a highway at 100 mph while looking at the rearview mirror. The consultation launched by the EC and comments filed by some of the main players (see, e.g., ec.europa.eu) are strongly anchored in the text of the EU Data Protection Directive (“EU DPD”), enacted in 1995, negotiated several years before then, and based on documents dating back to the late 1970s. That was the era of mainframe computers and punched cards; long before PCs, the Internet, and mobile, not to mention cloud services, ubiquitous computing, smart grid, genetics and biometrics.
Building on acquired knowledge and proceeding with care in small increments is firmly rooted in legal culture. Ours is a discipline based on precedent and cautious tweaking of existing texts. Torts, contracts, and even public law today are strikingly similar to those in Roman times or ancient Jewish law. Yet given the scope and pace of technological innovation over the past 40 years and its massive impact on the collection, storage and use of personal information, it seems that an innovative mindset is needed to overcome some of the shortcomings of the current framework.Continue Reading For Privacy, European Commission Must Be Innovative
Advertising Law Conference: Law is a Battlefield
Advertisers and agencies are accelerating into the digital realm. Are you ready to meet the difficult legal and business challenges facing the advertising community?
Join us at the 2011 ANA Advertising Law and Public Policy Conference as we address the latest developments from Washington, the regulatory agencies, and the courts. Get the tools to effectively
Reed Smith Attorney Weighs in on Recent FTC Action
Our Editor-in-chief, Adam Snukal, was recently quoted in an article that appeared in Mobile Marketer concerning an FTC action brought against a company in the financial services industry. The article and quote can be accessed here.
Agency and Ownership – An Oxymoron or a Growing Reality?
No matter how many times I’ve been told that “it’s always been done this way,” I still have difficulty getting my head around the seemingly eternal practice of agencies whipping up near-complete ads, concepts and campaigns entirely on spec (or for a de minimis amount of fees) to win the business of a potential client,
California Supreme Court Halts ZIP Code Collection
Reed Smith colleagues on our Global Regulatory Enforcement Law Blog discussed a recent California Supreme Court ruling that declared illegal the collection of an individual’s ZIP code when completing a credit card transaction. As a result, the ability of many retailers to generate in-store marketing leads becomes even more difficult. We encourage you to visit
Mobile Marketer’s 2011 Mobile Predictions
Our own Editor-in-Chief, Adam Snukal, was asked by Mobile Marketer to look into this mobile crystal ball and predict what he saw to be the major mobile trends of 2011. Hopefully someone is keeping score!