Photo of Anne Rogers

Gambling companies Hillside (UK Sports) LP t/a Bet365 (“Bet365“), Coral Interactive (Gibraltar) Ltd (“Coral“) and Petfre (Gibraltar) Ltd (“Totesport”) were recently challenged by the UK advertising regulator, Advertising Standards Authority on using images of Jordan Spieth, US Open champion, on their Twitter feeds to promote betting.

Under the UK non-broadcast advertising industry code (the CAP Code), marketing communications (which include tweets) must be socially responsible; and must not include people aged 25 or under, or someone who appears to be so, if such person plays a “significant role” in promoting gambling and betting. An exception to this rule was introduced in 2013 for instances where an individual under the age of 25 appears in a bet directly or alongside “specific betting selections”. This is allowed so long as the image used shows them “in the context of the bet and not in a gambling context.”Continue Reading Gambling Companies Hit a Triple Bogey