As we have previously reported here, native advertising is intended to form a part of users’ online experiences, aiming to engage and compel with minimal disruption. Often the content of native advertising is high quality, reaching out to an audience’s wants and needs, sometimes going viral. Clearly marketers are working within divergent boundaries; creating
Alana Camm
Lucozade Sport Ad Fuels Complaints
By Alana Camm on
The ASA has this week upheld the 63 complaints it received about an ad for Lucozade Sport, featuring professional rugby player Gareth Bale. The ad featured two groups of men running on treadmills, the water drinking group gradually dropping out of the activity whilst the Lucozade Sport drinking group continuing to run. The tagline boasted…
Going Native: The Death Of The Pop-Up?
By Alana Camm on
The internet was set alight last week with witty remarks from Jonathan Perelman, vice president of BuzzFeed, at this year’s Abu Dhabi Media Summit as he proclaimed users are, “more likely to summit Mount Everest than click on a banner ad”. His comments are timely as the industry has recently woken up to the effectiveness …
A Win For Companies Running Promotions On Facebook?
By Alana Camm on
Last week, Facebook announced some good news for businesses that use the social networking site to administer competitions, sweepstakes and other promotions.
Under Facebook’s previous terms and conditions for Pages, the Facebook pages created and driven by "bands, businesses, restaurants, brands and celebrities" to connect with fans and customers, businesses were only able to make…
Current Data Protection Rules: Time to be Forgotten?
By Alana Camm on
The European Commission has proposed a review of the 1995 Data Protection Directive in a bid to keep up with fast paced technological development in the digital world. The Commission hopes new rules will strengthen online privacy, cut down burdensome administrative costs and reinforce consumer trust online. The Commission’s proposals will be passed to European…