Archives: Ambush Marketing and Sports Events

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Color Run Sues Competitive Race for Trademark Infringement

Running-event company The Color Run, LLC filed suit last week against rival company My School Color Run, LLC for willful trademark infringement, unfair competition, and false designation of origin. Color Run asserts that My School Color Run’s similar name, branding, events, and apparel violate both federal and state law. According to the complaint, My School … Continue Reading

The Olympics Exclusive Marketing and Sponsorship Debate Begins

With the World Cup not yet over eyes have already turned to the Olympics in London in 2012. Only today, according to the BBC, Which?, the consumer body, criticised LOCOG, the London Organising Committee of the Olympic Games, over its deal with card firm Visa which prevents British sports fans using other credit cards to buy tickets and goods at … Continue Reading

World Cup Ambush Marketing Pandemonium and Implications for UK

Official sponsors of the World Cup call foul as yet another brand owner successfully pulls off an ambush marketing stunt. This week two Dutch women were arrested for organising 36 girls to appear scantily clad in orange to promote the Dutch brewery, Bavaria. Perhaps the brewery were hoping of a repeat of four years ago at the … Continue Reading

London 2012 Mascots launched – Unidentified Futuristic Olympiads?

The London Organising Committee of the Olympic Games (LOCOG) launched their mascots for the 2012 Games this week. The mascots are one-eyed alien-type characters, designed specifically to appeal to children, thus reflecting the efforts made in the original London bid to focus on the legacy of encouraging children to participate in sport. The Olympic mascot is named … Continue Reading

Is Ambush Marketing Dead?

The rising power of major events holders and an analysis of present laws, and regulations protecting modern day sponsors Does a rugby post and the words “support English rugby” imply that Fullers was an official sponsor of the English rugby team? The Advertising Standards Agency thought not and did not uphold a complaint by The … Continue Reading