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For Media Transparency, The Stars Are Starting to Align in the United Kingdom

UK-based media agency, the7stars, recently announced it would adopt the Incorporated Society of British Advertisers’ (ISBA) template agency agreement—an arrangement designed to foster a transparent relationship between advertisers and media buying agencies. Since K2 Intelligence released its report on the U.S. media buying industry in June—a report which detailed non-transparent business practices employed by media … Continue Reading

Contractual Audit Rights: How to Overcome Real-Life Challenges Webinar

Douglas Wood, Partner at Reed Smith LLP, will be presenting a webinar on Contractual Audit Rights: How to Overcome Real-Life Challenges. Clear Law Institute will host the webinar, which you can attend live on February 27 at 1 p.m. ET or view a recording anytime after the event.     You can receive a 35% discount off … Continue Reading

“You’re Fired” – The Growing Fallout from Celebrity Rants

While the beginning of the Trump era started with debates over the size of crowds and immigration bans, last week was all about brands and their affiliation (or desire to be unaffiliated) with President Trump. Most recently, this issue came to the forefront when Under Armour’s CEO gave an interview on CNBC and called Trump … Continue Reading

Avoid the Perfect Storm

Washington has been hit with a political Tsunami unlike anything we’ve seen in our lifetimes.  But you know that.  What you may not know is how this tidal wave is going to change your day-to-day operations in advising marketers and their supply chain.  You may not know what to expect and how to respond.  Need … Continue Reading

Riding the Initial “Pokémon Go” Phenomenon: Branding Basics

Pokémon Go, released July 6, has unleashed a swarm of hopeful Pokémon trainers into the world, seeking to, as Pokémon famously says, “catch ‘em all.” And while Pokémon Go users are traversing cities, towns and hamlets to catch Pokémon, advertisers want to catch a little of that Pokémon magic. Brands and local businesses are recognizing … Continue Reading
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