The ANA’s Law & Public Policy 1-Day Conference returns virtually to examine the ways in-house counsel can help their marketing teams “future proof” their advertising and marketing programs. From a deep dive into the new administration’s policies to cutting edge discussions on privacy, measurement, transparency, brand safety, and more, this is a must-attend conference for senior and operations level marketing and advertising lawyers who wish to stay ahead of the curve, proactively help their client, and be an insurance policy that protects their brands and fosters growth. Continuing Legal Education (CLE) credit will be offered.
The full agenda and registration can be found here.
12:45 – 1:30 pm ET: Join New York, partner Keri Bruce for I DON’T KNOW MUCH, BUT I KNOW I NEED A CONTRACT: IN-HOUSING MEDIA. In-housing is everywhere in marketing land. Marketers are “in-housing” creative and media and everything else in between. It’s happening at different speeds and in various flavors, all in the name of better, faster, cheaper, and with (hopefully) more transparency. The more digital transformation accelerates toward maturity, the more in-housing marketers will likely face. For legal counsel, that means dealing with new terms and contract puzzles that they have not had to understand and solve before. It also means dealing with marketers and procurement who are often in the same boat. When the rubber meets the road, legal will no doubt ask the business, “What are you actually buying? What does this term really mean? Have you thought about that condition? What if this consequence happens? What if that other thing doesn’t happen?” And in most cases, the business will simply respond, “I don’t know, I just need a contract.” In this session, Keri and Tom Triscari will provide practical tips for legal teams to make sure the right questions get asked before the contract gets negotiated. It all starts with a simple question: What is the trade? And how does this provider fit into the advertising ecosystem?
3:25pm – 4:25 pm ET: Join Global Diversity & Inclusion Advisor, Iveliz R. Crespo for BUILDING DIVERSE TEAMS. Studies show that diverse teams are more innovative, have higher collective intelligence, and are better at making decisions and solving problems. In this session, attendees will learn research-based strategies for successfully developing diverse and inclusive legal teams.