Advertisers spend a tremendous amount of money on third-party data to influence media buying decisions. Third-party data can come from many different sources, and multiple methodologies can be used in its collection, structuring, and marketing. This often makes it difficult for advertisers to understand exactly what they’re buying, leaving advertisers at a disadvantage and at risk of purchasing data that’s unsuitable for their purpose. To address this problem, the ANA’s Trust Consortium, in partnership with Reed Smith, released a new report, “Data Sources for Media: A Buyer’s Guide,” which outlines key criteria for marketers to focus on when evaluating your data. To download the report, click here.

The Trust Consortium was launched by the ANA in 2019 in partnership with Reed Smith, the ANA’s outside legal counsel. The Consortium’s mission is to restore trust in the marketing ecosystem through transparency, integrity, and growth.