Authors: Stéphanie Abdesselam, Sal Aljurf, Jonathan Andrews, Erika Auger, Katy Basile, Keri Bruce, Sarah Bruno, DJ Cespedes, Darren Cohen, Aurélie Chorly, Christian Filippitsch, Laetitia Gaillard, Geert Goeteyn, Kim Gold, Jason Gordon, Michael Isselin, Daniel Kadar, Jin Woo Kim, Stacy Marcus, Yves Melin, Kathyleen O’Brien, Bretta Oluyede, Jillian Petrera, Meredith Pikser, Isabelle Rahman, Toam Rubinstein, Karlin Sangdahl, John Scalzo, Sven Schonhofen, Max Seuster, Cristina Shea, Ingrid Silver, Andreas Splittgerber, Wim Vandenberghe, Terrence Vales, Doug Wood

The unprecedented disruption caused by the novel Coronavirus (COVID-19) pandemic has created challenges for brands. Temporary and perhaps permanent changes to advertising and marketing strategies and executions have occurred and will continue to impact brands.

In response, the ANA and Reed Smith, have prepared this Legal Guide addressing concerns and offer guidance and suggestions on how to deal with them. Of course, we encourage you to consult with your own legal counsel before embarking on any actions in response to the crisis. Reed Smith is always available should you wish to independently consult with us.

Download the PDF to learn more.

For more information on the legal and business implications of COVID-19, visit the Reed Smith Coronavirus (COVID-19) Resource Center.