On March 19, 2019 the Association of National Advertisers (ANA) launched the Trust Consortium. A copy of the press release can be found here.
The ANA Trust Consortium is an alliance among ANA members and their partners and a voice for brands on transparency, measurement, auditing, digital fraud, brand safety, and more through ongoing reporting and analysis.
The first event scheduled for the Consortium is the Trust Summit on May 15 in New York City. The agenda can be found at https://www.ana.net/membersconference/show/id/MOC-MAY19E3.
Co-chairs Douglas Wood, Keri Bruce, both Reed Smith partners, and Ron Pullem, former head of Global Media for Sony, have put together a great agenda of speakers and topics. The Summit is a great opportunity to learn and network on key media issues that are central to rebuilding trust.