The Association of National Advertisers (ANA) released version 2.0 of the ANA Master Media Buying Services Agreement.  The original template was issued in July 2016 as a supplement to the ANA’s landmark report on media transparency, conducted with K2 Intelligence. Among other aspects, the new template includes language designed to reflect best practices on a global level so advertisers outside the United States can, with some local modifications, include it in their contracts, as well as adding new provisions to address marketplace changes. The new template also includes several other revisions and clarifications in other areas that had caused marketplace confusion since the release of the original template.  The new template can be found here.

For additional information regarding version 2.0 of the ANA template, contact the Reed Smith team of Doug Wood (, Keri Bruce ( or Michael Isselin (