As we’re now less than a year away from the GDPR taking effect, there is a lot of confusion out there over myths versus reality. Reed Smith presenters will participate in a webinar hosted by the Association of National Advertisers (ANA) that will explore the practical considerations and the new thinking that brands and their agencies must consider in getting ready:

• The major differences between GDPR, EU Data Protection Directive and U.S. Requirements.
• Vexing issues such as profiling, consent and data protection officers, and avoiding GDPR penalties.
• Uniform Law: will the patchwork go away? When does EU data protection law apply to U.S. marketers?
• Cookies, PII and Non-PII: time for new thinking in light of new technology?

Please join us on Tuesday, July 11, 2017 at 1:00pm ET for an informative discussion.

Please register here.