Starting September 19, 2016, Twitter users will be able to say more in their Tweets.  As it stands, Twitter limits Tweets to 140 characters – and every character, including images, videos and URLs – count towards this limit.  Beginning next week, Twitter will eliminate the types of content which count against its 140 character limit.  Specifically, media related attachments, including images and videos, usernames (@replies) and quoted Tweets will no longer impact the character count.

TAKEAWAY: Advertisers engaging in social media campaigns, including sweepstakes and contests, will now have additional character space to communicate their messages to consumers.  The increased space for communication via Tweet provides more room for advertiser’s to comply with potentially applicable disclosure requirements.  Advertisers may wish to reassess their disclosure practices on Twitter to ensure compliance with FTC guidelines, sweepstakes laws and truth in advertising laws.