Next Tuesday, May 13, the ANA will be providing a complimentary webinar titled Bot Fraud: How to Protect Your Company and Your Brand. Bots — computer-generated, phony visitors to a website that are designed to mimic real traffic and trick advertisers into paying for non-human traffic — are a serious problem for digital marketers, causing damage in terms of CPM, revenue, and reputation. As this problem grows more prolific, it’s imperative to learn how to protect your company and your brand.
To register and learn more, visit the ANA’s website.
Date and Time:
Tuesday, May 13, 2014
1:00 p.m. EDT
- Bob Liodice: Implications of New Ad Tax Legislation
- Taco Bell: Ad Age Marketer of the Year
Bot Fraud: How to Protect Your Company and Your Brand is part of a series of complimentary webinars from the ANA Government Relations group focused on legal and regulatory issues currently affecting the marketing community.