Home soda machine manufacturer, SodaStream, who recently had its Super Bowl ad rejected by CBS is finding new life. While the company will instead be forced to run an alternate ad that has been shown previously, there is a chance that the press SodaStream is receiving from its rejection will create enough buzz to support the saying, “Any publicity is good publicity.”
SodaStream, whose rejected Super Bowl spot was perhaps pulled by the network because of its direct assault on Coke and Pepsi, similarly garnered plenty of attention from its thwarted television ad campaign in the UK. Like the rejected Super Bowl spot, the banned commercial in the UK also highlights the benefits of increased sustainability and waste reduction with home soda making by its depiction of soft drink bottles bursting and disappearing when people utilize the SodaStream device.
To read more on this story, check out the latest post from our UK-based Advertising Compliance Team.