Just before the Labor Day weekend, Kim Kardashian ended her battle with Old Navy over the use of a look-alike. The settlement ends a year-long lawsuit (Kardashian v. The Gap Inc., et al., case number 2:11-cv-05960) in the U.S. District Court for the Central District of California that alleged violation of California’s right-of-publicity statute and the Lanham Act, seeks unspecified damages, and seeks an injunction barring Old Navy from using Kardashian look-alikes in future ads. Kardashian claimed that the Old Navy ad “incorporated a storyline associated with (her) likeness, identity and persona” to highlight the look-alike’s resemblance. (See "Kim Kardashian Following in the Footsteps of Jackie O?" for additional details.) The settlement amount remains confidential.
The original spot is below: So, what do you think, was it wise for Old Navy to settle?