One of the major components of the network clearance process is addressing clearance issues with the network editors.
Below is a list of helpful tips to keep in mind when addressing clearance issues:
- Network clearance issues can be addressed with the editors in written form (email or letter), by phone or in person.
- Address issues as early as possible in the clearance process. Avoid waiting until the last minute, such as when a commercial is finished, to address an issue.
- Respond to all issues raised. If you do not intend to comply with a request, you need to explain why. The editors do not like to feel as if their concerns are being ignored.
- Do not feel overwhelmed. When dealing with numerous issues, address the minor concerns first. This way, you can spend more time focusing on the bigger issues.
- Be flexible. Network clearance issues can often be easily negotiated if they are addressed with an open mind.
- When in doubt, ask. The network editors are there to work with you to resolve issues and address concerns.
Marilyn Colaninno is Director of Rights and Clearances for Reed Smith and is responsible for clearing commercials for the firm’s many clients in the advertising industry. If you have specific questions, please contact Marilyn directly at 212 549 0347 or at firstname.lastname@example.org.