What We're Reading

Excite News: China court: Apple pays $60M to settle iPad case

Apple has paid $60 million to settle a dispute in China over ownership of the iPad name, a court announced Monday, removing a potential obstacle to sales of the popular tablet computer in the key Chinese market.

 

NY Times: Soda Makers Begin Their Push Against New York Ban

Lobbyists from Coca-Cola and other big soda companies have met with mayoral candidates and City Council members. Canvassers hired by the beverage industry are stopping New Yorkers on the street to solicit signatures on petitions. Facebook and Twitter pages tell readers to “say no to a #sodaban.”

 

FTC.gov: FTC Report: Many Consumers Believe “Up To” Claims Promise Maximum Results

The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase “up to” in claims about their products, many consumers are likely to believe that they will achieve the maximum “up to” results.

 

NY Times: A Bet (and Tattoo) on an Olympian

Some marketers are spending tens or hundreds of millions of dollars on Olympic sponsorships. Then there is Hanson Dodge Creative, an advertising and design agency in Milwaukee, which spent $11,100 to perch on the shoulder of an Olympic athlete.

 

Information Week: Google Plans Button To Block Ads

Feature may put an end to ads that follow you across websites.

Google said Monday it will soon provide users with a capability that has been available for years through third-party browser extensions: the ability to block ads.