This post was written by Avv. Felix Hofer.
Multinational companies planning to target EU consumers with sophisticated marketing techniques may easily find themselves on a marshy ground, if they do not deserve sufficient attention to European privacy laws. Costumer profiling, monitoring and categorizing offers essential information for crucial business decisions, but have also to comply with restrictions and prescription likely to result a lot stricter than those non-European companies may be familiar with. Find in the following article a summarizing picture of what to worry about when marketing strategies are meant to cross the Ocean and to reach out to Europe.