This post was written by Dan Jaffe.

We have been informed by several sources that the Federal Trade Commission will release its revised Environmental Marketing Guides on Wednesday, October 6, 2010 at 11 AM. These revisions are in response to the FTC’s review of its current guidelines on the use of green marketing terms, which began in 2008. It is expected that the revised guidelines will be more extensive and wide-ranging than those currently in place. The release will be in the form of a proposal, and comments will be requested. We will closely monitor new information about the release as we receive it. Our office will keep you informed about any actions we may take in response to this release.

If you have any questions about this matter, please contact Dan Jaffe in ANA’s Washington office at 202-296-2359 or at