If you sign up for only one teleseminar on the FTC’s proposed revisions to its Green Guides, make it this one:

Green Marketing: Can the FTC’s Green Guides Bring Consumer Perception of Environmental Claims into Focus?

On Wednesday, October 6, the Federal Trade Commission issued its long awaited proposed revisions to its Green Guides. This notice seeks to bring clarity to an array of existing and new environmental marketing terms, like “renewable energy” and proposes ways in which consumers reasonably understand terms, seals, and certifications. The Commission is going to be seeking input from the public and there will be many areas that are sure to impact any marketer who engages in “green” marketing. This is a must attend teleseminar for any executive involved in creating materials promoting green initiatives.

John Feldman is a partner in the D.C. office of Reed Smith in the Advertising Technology & Media Industry Group. John devotes a substantial portion of his practice to providing advice to advertisers on regulatory issues, including environmental claims, behavioral marketing, privacy, sweepstakes, rebates, coupons, and advertising substantiation. John also handles contested advertising matters before regulatory bodies and between competitors, with a particular emphasis on advertising cases before the National Advertising Division of the Council of Better Business Bureaus (NAD).

Keith Scarborough is the Senior Vice President of Government Relations at the Association of National Advertisers (ANA).