The advertising compliance team, (ReACTS), comprises advertising law specialists in the UK, offering high quality legal advice on all aspects of advertising and marketing law.

Our expertise and advice includes all the following areas relevant to advertising and marketing:

  • copy clearance and code compliance
  • copyright
  • trade mark
  • passing off and the use of celebrities
  • comparative advertising
  • data protection
  • sales promotions
  • prize promotions and lotteries
  • gambling
  • privacy and online behavioural advertising
  • social media marketing and word of mouth
  • music and image rights advice
  • ASA and other regulatory complaints and content disputes
  • client/agency and production contracts
  • digital and web hosting contracts
  • celebrity and sponsorship contracts
  • pitch protection and non‐disclosure agreements
  • public procurement advice and tenders
  • brand protection and reputation issues


ReACTS work efficiently, accurately and quickly to develop an understanding of our clients’ business objectives and to meet their demands accordingly. We are also able to draw on the extensive experience and expertise of other specialist teams within Reed Smith to provide additional advice on matters including:

  • trade mark disputes
  • commercial dispute resolution
  • corporate advice
  • employment and pensions advice
  • competition law
  • real estate law
  • tax law