The rising power of major events holders and an analysis of present laws, and regulations protecting modern day sponsors

Does a rugby post and the words “support English rugby” imply that Fullers was an official sponsor of the English rugby team? The Advertising Standards Agency thought not and did not uphold a complaint by The Rugby Football Union1. However the situation in the UK and across the world is such that almost any association with a major event by non sponsors is bound to breach one law or regulation or another.

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For more information, see our other Ad Guides on FIFA World Cup and the The London 2012 Olympic and Paralympic Games.