The rising power of major events holders and an analysis of present laws, and regulations protecting modern day sponsors
Does a rugby post and the words “support English rugby” imply that Fullers was an official sponsor of the English rugby team? The Advertising Standards Agency thought not and did not uphold a complaint by The Rugby Football Union1. However the situation in the UK and across the world is such that almost any association with a major event by non sponsors is bound to breach one law or regulation or another.
Click he
re to read our full Ad Guide on Ambush Marketing.
For more information, see our other Ad Guides on FIFA World Cup and the The London 2012 Olympic and Paralympic Games.