In addition to the Advertising Standards Authority, there are many other UK regulators relevant to the advertising and marketing industry. Here, you will find links to most important bodies.
Advertising Standards Authority (ASA)
The ASA is the UK’s independent regulator of advertising across all media, including TV, internet, sales promotions and direct marketing.
The Committee of Advertising Practice (CAP/BCAP)
CAP/BCAP are the code –owning bodies for the advertising industry in the UK.
Clearcast operates the pre-clearance system for television commercials.
Financial Services Authority (FSA)
The FSA is an independent non-governmental body which regulates financial promotions.
Information Commissioner’s Office (ICO)
The ICO is the supervisory body responsible for enforcing the Data Protection Act and the Freedom of Information Act.
Medicines and Healthcare Regulatory Authority (MHRA)
MHRA is the body which ensures that medicines, healthcare products and medical equipment meet the required standards.
Ofcom is the regulator for the UK broadcast and telecommunications industry.
PhonepayPlus is the organisation that regulates phone-paid services in the UK.
The Portman Group is a body supported by the UK’s leading drinks producers which deals with social responsibility issues surrounding alcohol.
Radio Advertising Clearance Centre (RACC)
The RACC is the commercial radio’s advertising pre-clearance body.