Following the U.S. District Court’s statement last month regarding the dubious constitutionality of Maine’s Act To Prevent Predatory Marketing Practices against Minors has been recommended for repeal by a special committee of the Maine legislature. MediaPost reports that last Friday, the state’s judiciary committee conceded that the constitutionally flawed statute, which had been questioned but not invalidated by the Court, could only create unnecessary costs in a flurry of private actions. That said, the committee was committed to the original purpose behind the law, that is, to enact a carefully tailored measure to address the collection of minors’ health-related information.

Why This Matters

Advertisers and marketers can go back to their normal age filters and can once again include Maine in their promotions and marketing plans.