In response to the global needs of our clients, Reed Smith is pleased to announce the next installment of our 2009 “Doing Business Globally” teleseminar programs, a series focused on issues that companies should understand about doing business in the global marketplace.

Our next teleseminar will take place Wednesday, September 30 at 12 p.m. (EDT), and will focus on “Global Regulation of Behavioral Marketing.” This teleseminar explores the labyrinth of global regulation of targeting consumers—on and off the web—through behavioral marketing. Regulators and consumerists object to such sophisticated techniques, fearful that it further erodes what little privacy protection remains, and that it violates data protection laws. Marketers respond that such advances allow for a far more efficient and consumer-friendly marketplace, pointing out that the personal information retrieved is not on a “one-on-one” target but on aggregate marketing to a large group of consumers with similar demographic and psychographic profiles. The two sides are far apart, and understanding the legal minefield is critical for every marketer.

Join moderator Doug Wood as he probes the issues with Joe Rosenbaum (New York) and Gregor Pryor (UK) for a 45-minute discussion, followed by a Q&A period to address your specific concerns.

Our speakers will provide updates on the latest insider trading issues, including:

  • Enforcement trends from U.S., European and Asia-Pacific Securities Markets
  • Strategies for compliance with global regulations
  • Preparing for investigations

Douglas Wood is a partner in Reed Smith’s New York office and head of the firm’s Media & Entertainment Industry Group, and co-chair of the firm’s global Advertising Technology & Media practice. He has more than 30 years’ experience representing national and multinational companies in advertising, marketing, promotions, unfair competition, intellectual property, and e-commerce matters.

Joseph Rosenbaum is a partner in Reed Smith’s New York office and co-chair of the firm’s global Advertising Technology & Media practice. Joe focuses on law and policy relating to digital, online and interactive advertising & marketing, e-commerce & information technology, digital content, media & entertainment law, online and interactive gaming & promotions, and privacy & data protection.

Gregor Pryor is a partner in Reed Smith’s London office and a member of the Advertising Technology & Media team. Gregor advises clients concerning data protection and privacy matters, particularly in relation to online operations and targeted advertising.

To view the invitation, please click here.

To register for this event, please click here.