The CARU Annual Conference is scheduled for October 7, 2009 at New York City’s W New York Hotel; 541 Lexington Ave. Expert panelists will consider challenging issues presently facing the Children’s Advertising Industry, focusing on how the digital age has changed the way companies market their products to children. Panelists will examine and demonstrate the practical application of governing standards and industry guidelines to these new emerging media platforms.

The conference will provide attendees with the opportunity to be on the forefront of the latest regulatory developments including an update on U.S. self-regulatory food initiatives, and the EU Privacy Directives.

Keynote speaker, Pete Blackshaw, Executive VP, Strategic Services, The Nielsen Company

Scheduled sessions: “The Rules of the Digital Playground,” “Delivered Straight from the Source: Examining the Latest Regulatory and Legal Framework for Addressing Emerging Media Forms,” “Recognition vs. Persuasiveness: What do kids know and when do they know it?” and “Working with CARU – The Anatomy of a CARU Case.”

Up to 5 Credits for Continuing Legal Education
This course has been submitted for approval in accordance with the requirements of the New York State Continuing Legal Education Board for approximately 3-5 professional practice credits.

Accreditation will be sought for registrants in those jurisdictions with continuing education requirements.

Conference Location
The W New York Hotel
541 Lexington Avenue, New York, NY

For general questions regarding this conference please contact:
Reshma Persaud
Marketing Coordinator

For more information and to register, go to