May 15, 2008
In today’s competitive environment, the focus on effective advertising—whether by you or your competitor on the Internet, in the print media, on broadcast media, through telemarketing, or through direct mail—necessarily requires a great deal of resources.
May 15, 2008
Now is the time for the mobile marketing industry to demonstrate it can live by its own consumer protection standards—because the Federal Trade Commission is prepared to step in if necessary, a top official warned.
May 15, 2008
How much can it cost consumers to try a “free” quit-smoking product? As much as $99.95 per month, according to the Federal Trade Commission.
May 5, 2008
The Federal Trade Commission has obtained a $28 million judgment against the operators of an alleged nationwide telemarketing operation dubbed by the media as the “Wal-Mart Shopping Spree” scam. The amount awarded represents the net profits believed to have been generated by the operation, the FTC said.
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Calorie CountsA recent ordinance passed by the City of New York requires chain restaurants located in the City to display calorie counts of menu items on menus and menu boards. While the restaurants fought this requirement, they’ve lost in court and may have to follow suit. Are you in favor of seeing the calorie counts prominently displayed?