Adlaw By Request : Advertising & Marketing Lawyer & Attorney : Reed Smith Law Firm : AdLaw By Request & KidAdLaw

As we approach the final days of a summer replete of rest, relaxation, summer trips, kids at home, barbeques…we, at Adlaw by Request, simply can’t contain ourselves any longer and feel the pressing need before the Labor Day weekend to send you a brief email regarding all of the terrific articles that have accumulated over the past month or so on our blog. If you do nothing else before heading out for one final summer sojourn, make sure to check out these gems and the many others on Adlaw by Request:

• Redemption or Enslavement, an article that discusses a recent settlement between the State of California and a prominent retailer in the area of California’s Gift Laws;
• The Kids Are NOT All Right in Maine, and its sequel Maine AG Supports Stay on Privacy Law Targeted at Minors, both by John Feldman;
• Allocation Dispute Procedures, a piece by Doug Wood on how existing allocation disputes in multi-service celebrity endorsement deals should be resolved in light of the procedures adopted in the new Collective Bargaining Agreement ;
• The Amazon Tax; Friend or Foe?, an article that discuses the tension between States looking for new revenue sources through the affiliate industry and its consequences;
• Banking on the Banks, a piece about the FTC’s continued enforcement of the financial services industry.
• A Reed Smith Alert, entitled: Significant Regulatory Changes to U.S./Cuba Sanctions to Benefit U.S. Telecommunications, Health Care, and Agriculture Companies.

We’ve also posted two comprehensive and timely surveys, thanks to Joe Rosenbaum at Legal Bytes, of (i) the federal and state Gift Card Laws, and (ii) a survey of both the federal and various state laws and regulations pertaining to online gaming.  And, check out my article on Legal Bytes entitled “Privacy and Consumer Groups Want More Than Just Self-Regulation.”

We continue to post What We're Reading each week -- ask yourself this, are you reading What We're Reading.

Lastly, we want to make sure you know about and mark your calendars for a couple important upcoming events:

• A Reed Smith teleseminar on the topic of Global Regulation of Behavior Marketing, on September 30^th, 2009, that will be led by Doug Wood, Joe Rosenbaum and Gregor Pryor; and
• The 2009 Annual CARU Conference – Advertising to Kids 2.0, that will be held in New York City on October 7^th, 2009.

We wish you continued rest and relaxation during the waning days of summer and thank you for making AdlawByRequest one of your destinations for timely, informative and interesting legal developments in the world of advertising.

Warm regards,

Adam Snukal

Editor-in-Chief

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It is our pleasure to present you with our June 2009 mid-month Adlaw by Request (ABR) update. Inside ABR, you'll find a strong collection of articles that address several recent developments in the world of advertising and marketing. Leading with Facebook's decision to grant certain members the right to reserve registered trademarks on its platform and the many important implications associated with that decision, you'll also read about blogger liability, do's and don'ts in "green" advertising --including some added clarity on the FTC's Green Guides and you'll get access to a PowerPoint presentation that was recently given by Reed Smith in partnership with the JPC regarding SAG/AFTRA contracts.

Once again, we encourage your feedback, questions and recommendations -- this is a blog after all. Also, if there is an issue or topic that you would like addressed on our blog, please let us know.  We start taking requests after 9:00 pm EST.

Our next communication is just a couple weeks away, but definitely come back and visit before then.

Warm regards,

Adam Snukal
Editor-In-Chief

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It's our pleasure to present you with our latest Adlaw by Request update. Within this update, you'll discover a series of informative articles on many contemporary issues, such as:

• A summary of the new gift card laws recently signed into law by President Obama
• The FDA's recent letter to General Mills on certain health claims associated with Cheerios
• How agencies can position themselves for client bankruptcies
• Google's new search engine trademark policy
• Our weekly "What We're Reading" posts

In addition, we're embarking on a new area within Adlaw by Request that is geared toward creating a better understanding for our readership of many of the agreements and contractual instruments that are common to the advertising industry. Every week or two, we'll discuss a different provision or issue, and present both sides of a typical negotiation, as best we can.

Between our regular posts and this new undertaking that we've aptly named "The Office," we hope you'll continue to visit Adlaw by Request on a regular basis.

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In honor of the official opening of the Eiffel Tower which took place on this day in 1889, we’ve decided that such an auspicious occasion is deserving of an Adlaw By Request Round-Up.  We’re serving up a bountiful harvest of informing, interesting and hopefully useful articles. Just a few of the topics we’ve covered include:

• State of SAG/AFTRA Commercial Contract Negotiations
• Anti-SPAM
• Advertising to Children
• Safe Harbor Developments within the Digital Millennium Copyright Act (DMCA)
• Food-Related Advertising
• FTC Endorsement and Testimonial Guidelines
• FTC Free-to-Pay Guidelines

In addition, we recently established a new section on Adlaw by Request which we’ve aptly named What We’re Reading. In this weekly segment, our goal is to share with you, our readers, a handful of articles from various sources that caught our attention over the past week. We encourage you to check back with us each week (usually on Friday) to read what we’re reading.

Lastly, we very much encourage feedback, thoughts, comments, questions, etc. from our readership. We’ll try to publish all of them, and hopefully create a constructive dialogue on some of the issue with which we’re all grappling.

Thanks for reading and Viva L’Adlaw By Request.

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