ABA Event - Operation Full Disclosure: What You Need to Know About TV and Print Disclaimers

In case you missed last week's Association of National Advertisers webinar covering the FTC’s Operation Full Disclosure, please join John Feldman of Reed Smith and Michael Ostheimer of the FTC’s Division of Advertising Practices on Monday, December 1, 2014, as they present on a program entitled, Operation Full Disclosure: What You Need to Know About TV and Print Disclaimers, hosted by the American Bar Association (Section of Antitrust Law).

Find out what Operation Full Disclosure means to you and your clients, and learn about the Commission's ongoing efforts to educate the industry on proper disclosure practices as well as potential enforcement activities.

REGISTER NOW

Date and Time:
Monday, December 1, 2014
2:00 p.m. - 3:00 p.m. ET

Cost:
ABA Antitrust Section Members, Government, Non-Profit Employees and Students - Free
ABA Members - $10.00
Other Non Members - $25.00

The FTC's Operation Full Disclosure: What You Need to Know

Don’t miss out on your chance to learn how the FTC’s Operation Full Disclosure can affect you. Join us November 18 at 1:00 p.m. ET for the complimentary webinar, "The FTC’s Operation Full Disclosure: What You Need to Know." Led by John P. Feldman, partner at Reed Smith LLP, and Michael Ostheimer, staff attorney in the FTC’s Division of Advertising Practices, the webinar will cover ways to ensure all ads are complying with the FTC’s standards, the latest on the commission’s ongoing efforts to educate the industry on proper disclosure practices, and what to expect in the coming months with regard to enforcement.

This webinar is part of a series of complimentary webinars from the ANA Government Relations group focused on legal and regulatory issues currently affecting the marketing community.

For more information or to register visit ana.net.

Stay in Tune with SAG-AFTRA

Join us for the Join Policy Committee's Chicago Town Hall Meeting, hosted by Talent Partners.  Topics include:

  • Resolution of SAG-AFTRA CBA Issues
  • Overview of the Audit Process
  • Recent SAG-AFTRA Arbitrations
  • Ad-ID
  • Discussion of the Experimental Waiver for "Made Fors”
  • AFM Update

Date:
Tuesday, November 4, 2014
10:00am - 10:30am - Breakfast and networking
10:30am - 12:00pm - Chicago Town Hall Meeting

Location:
Talent Partners
400 N. Michigan Avenue, 14th Floor
Chicago, IL  60611

Register Now:
RSVP directly to Denise Busa at Talent Partners.

REMINDER: Catch Up with SAG-AFTRA - Town Hall Meeting in Atlanta

This is a reminder to please join us next week on Tuesday, October 7, for the Joint Policy Committee’s Atlanta Town Hall Meeting, sponsored by 22squared.   

A new arbitration decision was received last week and will be discussed.  Our discussion will also include:

  • Resolution of the SAG-AFTRA CBA Issues
  • Overview of the audit process
  • Recent SAG-AFTRA arbitration
  • Ad-ID
  • Discussion of the Experimental Waivers for Made Fors
  • AFM update

Register Now:
RSVP to Aaron Kooden at aaron.kooden@22squared.com (space is limited)

Date and Time:
Tuesday, October 7th
9:30 - 10:00 am:  Breakfast
10:00 am - 12:00 pm:  Stacy Marcus, JPC Atlanta Town Hall

Location:
22squared
1170 Peachtree St NE, 14th Floor
Atlanta, GA 30303
Map and Directions

Catch Up with SAG-AFTRA - Town Hall Meeting in Atlanta

Join us on Tuesday, October 7, for the Joint Policy Committee’s Atlanta Town Hall Meeting, sponsored by 22squared. Discussion will include:

  • Resolution of the SAG-AFTRA CBA Issues
  • Overview of the audit process
  • Recent SAG-AFTRA arbitration
  • Ad-ID
  • Discussion of the Experimental Waivers for Made Fors
  • AFM update

Register now:
RSVP to Aaron Kooden at aaron.kooden@22squared.com (space is limited)

Date and Time:
Tuesday, October 7th
9:30 - 10:00 am:  Breakfast
10:00 am - 12:00 pm:  Stacy Marcus, JPC Atlanta Town Hall

Location:
22squared
1170 Peachtree St NE, 14th Floor
Atlanta, GA 30303
Map and Directions

ANA Webinar - Protecting Brands in the Event of a Data Breach

Data breaches are increasingly posing massive risks to brands.  On Tuesday, September 16 at 1:00 p.m. EDTMark Melodia, head of our firm's Global Data Security, Privacy & Management Group will be presenting a webinar, hosted by the ANA, to discuss strategies companies must implement to mitigate risk and damage to brands.  He will examine the crucial ways for brands to work effectively with outside counsel – from initial indications and preparedness to litigation, reporting and resolution.  Mark also will touch upon effective management of external support vendors to maintain privilege and confidentiality and, as appropriate, how to interface with law enforcement (including the FTC), state attorneys general and others.  
 
REGISTER NOW. Visit the ANA website to register for this webinar.
 
Protecting Brands in the Event of a Data Breach
Tuesday, September 16 ,2014
1:00 p.m. EDT (Length is 60 minutes)

Help Reed Smith Get to SXSW 2015

Stacy Marcus and Barbara Bispham recently submitted a proposal to present a panel session entitled “Make it Rain: Prep for Acquisitions, IPOs & More” at South by Southwest (SXSW) 2015, the leading annual film, interactive, and music festival/conference held in Austin, TX.

Part of getting selected is determined by a public voting component, which accounts for 30 percent of the decision-making process.

We are asking for your votes to help ensure that Stacy and Barbara’s panel is chosen, and we have outlined below three easy steps to submit your vote (which should take approximately 2-3 minutes of your time).  Voting closes on Friday, September 5.

How to vote for their panel:

1.) Visit the SXSW site and create a login.
2.) Confirm your account and sign in.
3.) Search for “Make it Rain: Prep for Acquisitions, IPOs & More” and cast your vote.

Announcements regarding the selected panels will be made after October 20, and with your assistance we hope that theirs will be one of them.  Thank you in advance for your support!

Reed Smith Teleseminar - Get to Know Wisconsin Attorney General J.B. Van Hollen

Join our partner, Divonne Smoyer, on Tuesday, September 9, 2014, for a teleseminar featuring Wisconsin Attorney General J.B. Van Hollen.

Van Hollen, Wisconsin's Attorney General since 2007, will discuss how AGs generally approach legal and policy issues and work either alone or together to resolve complex issues.

Register now for this teleseminar.

Date:
Tuesday, September 9, 2014
12:00 p.m. ET / 11:00 a.m. CT / 9:00 a.m. PT (Teleseminar length is 60 minutes)

Dial-in information:
Details will be provided via e-mail to all registered attendees prior to the teleseminar.

ANA Webinar - Managing the Risk of Social Media

While social media has matured over the past decade as a marketing platform, it is still very much a legal work in progress.  Join Reed Smith partner and ANA General Counsel, Douglas J. Wood, on Tuesday, July 29 at 1:00 p.m. EDT for a complimentary webinar entitled Social Media’s Murky Legal Waters to hear what legal risks lie ahead for marketers operating in the social media space, and how they can work to build powerful creative while keeping those risks within reason.

Visit the ANA website to register for this webinar.

Stay in Tune with SAG-AFTRA - Town Hall Meeting in New York

Join us on Wednesday, June 25, for the Joint Policy Committee’s New York Town Hall Meeting, hosted by The TEAM Companies. Find out what’s new in 2014, including the following hot topics:

  • Resolution of the SAG-AFTRA CBA Issues
  • Overview of the Audit Process
  • Recent SAG-AFTRA Arbitration
  • Ad-ID
  • Discussion of the Experimental Waiver for Made Fors
  • AFM Update

Register Now! RSVP to Leon Vaught at lvaught@teamservices.net (space is limited)

Date:
Wednesday, June 25th
8:30am - 10:00am:  Breakfast & Networking
10:00am - 12:00pm:  Stacy Marcus, JPC - NY Town Hall Meeting

Location:
Helen Mills Event Space
135 West 26th Street, Suite 7A
New York, NY 10001
Map and Directions
 

ANA Webinar - Bot Fraud: How to Protect Your Company and Brand

Next Tuesday, May 13, the ANA will be providing a complimentary webinar titled Bot Fraud: How to Protect Your Company and Your Brand. Bots — computer-generated, phony visitors to a website that are designed to mimic real traffic and trick advertisers into paying for non-human traffic — are a serious problem for digital marketers, causing damage in terms of CPM, revenue, and reputation.  As this problem grows more prolific, it’s imperative to learn how to protect your company and your brand.

To register and learn more, visit the ANA's website.

Date and Time:
Tuesday, May 13, 2014
1:00 p.m. EDT

Related Content:

Bot Fraud: How to Protect Your Company and Your Brand is part of a series of complimentary webinars from the ANA Government Relations group focused on legal and regulatory issues currently affecting the marketing community.

Risky Business: Identifying & Protecting Against Risk in Film, Music & Advertising

Join Reed Smith and Marsh for a lively roundtable in Beverly Hills on Thursday, May 29, covering key risks in media and entertainment, including advertising, film and television, and music publishing and performance.

This event is designed as a forum for candid and thought-provoking conversation between peers regarding current issues facing the industry, and is recommended for financial executives, risk managers and in-house counsel.

Register Now for this event. Please RSVP by May 23, 2014. Space is limited.

Panelists:
Joe Chianese, Entertainment Partners
Michael S. Sherman, Fredric W. Ansis and Stacy K. Marcus, Reed Smith LLP
Chris Miller - Head of Litigation, DreamWorks Animation
and others...
 
Moderators:
Douglas C. Rawles, Reed Smith LLP
Ross Pebley, Marsh

Date and time:
Thursday, May 29, 2014
3:30 - 4:00 pm Registration & Networking
4:00 - 6:00 pm Program
6:00 - 7:00 pm Cocktail Reception

Location:
Beverly Wilshire Hotel (A Four Seasons Hotel)
in the Champagne & Burgundy Rooms
9500 Wilshire Blvd.
Beverly Hills, CA 90212
Map and Directions

Reed Smith to Participate at World IP Day Event in NYC

This Friday, April 25, Reed Smith will be part of a World IP Day event in New York City titled, Movies a Global Passion, hosted by World Intellectual Property Organization (WIPO), American Intellectual Property Law Association (AIPLA), and United States Patent and Trademark Office (USPTO).

Keri S. Bruce will be speaking on a panel to discuss intellectual property in films, alongside David Morrison (Indie Film Clinic) and Neil J. Rosini (Franklin, Weinrib, Rudell & Vassallo, P.C.).  Among the event's keynote speakers are Michelle Lee, Deputy Director of the U.S. Patent and Trademark Office; Congressman Hakeem Jeffries; and Congresswoman Grace Meng (invited).

The event is FREE and open to the public, and will feature an exhibition by film studios, directors and IP service providers.

RSVP now for this event.

Date and Time:
Friday, April 25, 2014
8am-12pm (8-9am is check-in & breakfast reception)

Location:
Benjamin N. Cardozo School of Law
55 5th Ave, New York, NY 10003
Map and Directions

Teleseminar This Week - Heartbleed Heartburn: What Your Company Needs to Know

Please join us for a teleseminar this Wednesday, April 23 at 12 Noon ET on what you need to know about the Heartbleed security bug, presented by Khurram Nasir Gore and Timothy J. Nagle of Reed Smith's Data Privacy, Security, and Management group, and leading internet security company, IID.

REGISTER NOW for this teleseminar.

Key information to be presented includes:

  • Heartbleed - it's not just about your website. What are your full risks and exposures with any software, be it open source libraries or other code you deploy widely? Custom apps, networking gear, email servers, mobile apps - they can all be affected.

  • Taking advantage of this opportunity to do a full inventory and understand your exposures/risks ahead of the next major vulnerability announcement, so you can prepare ahead of time.

  • Who is taking advantage of Heartbleed or the next incident like this to penetrate your network or steal your protected information? In the hours after Heartbleed was announced, several companies and organizations were attacked with usernames/passwords syphoned. How can you find out about these kinds of attacks and defend yourself while mitigating the problem, since you can't take everything offline?

  • What kinds of tools, techniques, processes do you need to minimize damage from wide-ranging issues like this that affect entire industries or ecosystems?

  • How can you get quality information about wide-impact issues like this as they unfold, and collaborate with your peers to react responsibly and appropriately?

Date and Time:
Wednesday, April 23, 2014
12:00 p.m. ET / 11:00 a.m. CT / 9:00 a.m. PT  

Presenters:
Rod Rasmussen, President and Chief Technology Officer, IID
Khurram Nasir Gore, Reed Smith LLP, New York
Timothy J. Nagle, Reed Smith LLP, Washington, D.C.

About Heartbleed:
On April 7, 2014, the Heartbleed bug came to light as a massive blow to the security of the Internet, and all things connected. The Heartbleed bug is not a virus, but a security vulnerability caused by an error in the software writing of OpenSSL, an open-source implementation of the SSL and TLS protocols. Preliminary analyses indicate that up to two-thirds of all web servers were exposed to this security vulnerability. While the first response clearly should be to update all affected corporate systems, corporate counsel and information security officers will also have an opportunity to step back and consider the sufficiency of their incident-response procedures and configuration-management processes.

Stay in Tune with SAG-AFTRA - Town Hall Meeting in Los Angeles

Joint Policy Committee’s LA Town Hall Meeting, Hosted by Talent Partners

Join us on Tuesday, April 29th to find out what’s new in 2014, including the following hot topics:

  • Resolution of SAG-AFTRA CBA Issues
  • Overview of the Audit Process
  • Recent SAG-AFTRA Arbitration
  • Ad-ID
  • Discussion of the Experimental Waiver for Made Fors
  • AFM Update

Register Now by RSVP'ing directly to Michelle Elliott at melliott@talentpartners.com. (Space is limited)

Date:
Tuesday, April 29th
10:00am - 10:30am: Breakfast & Networking
10:30am - 12:00pm: Stacy Marcus, JPC - LA Town Hall Meeting

Location:
JW Marriott Santa Monica Le Merigot
1740 Ocean Avenue
Santa Monica, CA 90401
Map and Directions

ANA Webinar Make Up Session: Monday, March 31

For those of you who were unable to participate or are interested in joining the make up session of the ANA's complimentary webinar, SAG-AFTRA Commercials Contract: Common Myths and Mistakes, presented by Stacy Marcus, here is the information:

Monday, March 31 at 3:00 pm EDT

Access the webinar using this login link.

To access the audio:
Phone number: 866.302.7047
Access code: 5434704902

The information to access the audio will also be displayed once you click the link above. You will be able to access the seminar room up to one-half hour before the session.

Webinar Overview: Covering public service announcements, the P&H cap, and the ever-sticky issue of B-roll, this webinar will illuminate the common legal and regulatory missteps advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract. 

Also, just a reminder that Stacy Marcus will be speaking on the SAG-AFTRA commercials contract at the upcoming ANA Advertising Law & Public Policy Conference, April 23-24 in Washington, D.C.

ANA Webinar: What You Should Know About SAG-AFTRA

Join presenter Stacy Marcus on March 18 at 1:00 p.m. EST for a complimentary webinar hosted by the ANA, titled SAG-AFTRA: Common Industry Mistakes. Covering public service announcements, the P&H cap, and the ever-sticky issue of B-roll, this webinar will illuminate the common legal and regulatory missteps advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract.

Visit the ANA website to register for this webinar.

A New Series of Webinars from the ANA
SAG-AFTRA: Common Industry Mistakes is part of a new series of complimentary webinars from the ANA Government Relations group focused on legal and regulatory issues currently affecting the marketing community. With sessions conducted by industry experts and leading client-side marketers, these webinars, running every other month, will explore topics on the cutting edge of advertising and marketing law.

Join Us for ABA Webinar on Social Media in Consumer Finance

As part of the American Bar Association’s Consumer Financial Services Committee monthly webinar series, Reed Smith attorneys Stacy K. Marcus and Travis P. Nelson will be leading a discussion this Wednesday, February 12, 2014, examining the effect of social media on the consumer finance industry, including how social media can and should be used by the industry and how to apply existing laws to this dynamic and evolving medium.

This program will also cover:

  • Strategic benefits for lenders engaging in social media activity
  • Disclosure and unfair, deceptive, or abusive acts or practices (UDAAP) issues
  • Consumer interaction on social media
  • Regulatory issues

When:
Wednesday, February 12, 2014
11:00 a.m. PST / 2:00 p.m. EST

How to Participate:

  1. To access this program via a computer, please follow this link:
    https://intercall.webex.com/intercall/j.php?ED=270775487&UID=1807870887&RT=MiM3
  2. Enter your name and email address, and click "Join"
  3. When the computer prompts you, enter your telephone number and the computer will call you back

If you are not using a computer to access the program, please dial in toll-free at 1-866-646-6488 (US/Canada) and enter the conference code: 472 963 0829.

All programs are recorded and the recordings and program materials are placed on the ABA Consumer Financial Services Committee website for your further review.

ANA and Reed Smith Offering TCPA Webinar Next Week

We invite you to participate in a webinar hosted by the Association of National Advertisers (ANA) along with Timothy J. Nagle and Christine Nielsen Czuprynski of Reed Smith's Data Security, Privacy & Management Group, titled Navigating the TCPA Minefield, on Tuesday, January 14, 2014 at 1 p.m. EST.  The session will provide participants a valuable update on the Telephone Consumer Protection Act and what marketers need to know when distributing text message promotions.  Among the topics that will be discussed are: 

  • The current state of the TCPA
  • Recommendations for conducting compliant text messaging campaigns
  • Best practices for avoiding class action scrutiny

Register for Navigating the TCPA Minefield.

This session is part of a new webinar series hosted by the ANA’s Government Relations group, focusing on current legal and regulatory issues affecting the marketing and advertising community.  For additional information, visit the ANA Webinars page.

Sponsored by, the FTC - Sponsored Content Workshop

The Federal Trade Commission (“FTC”) will host a one-day workshop on Wednesday, December 4, 2013 to look at the issue of “sponsored content” or “native advertising,” terms which refer to advertising that is blended into news, entertainment, and other content. According to the FTC, the workshop will “bring together publishing and advertising industry representatives, consumer advocates, academics, and self-regulatory organizations to explore: the ways in which sponsored content is presented to consumers online and in mobile apps; consumers’ recognition and understanding of it; the contexts in which it should be identifiable as advertising; and effective ways of differentiating it from editorial content.”

According to eMarketer, spending on sponsored content is expected to grow 24% to $1.9 billion this year, a faster growth rate than for most other forms of digital marketing. New publishers, such as Buzzfeed, generate their ad revenue around sponsored content, and more traditional publishers, like Forbes and the Washington Post, are following suit.

The blending of advertising and content, though, has been met with regulatory scrutiny. For example, search engines have drawn the attention of the FTC for the practice. The National Advertising Division also examined Qualcomm’s sponsored content campaign. As companies look for new and better ways to reach consumers through their ads, they should proceed with caution and ensure that they’re providing the necessary disclosures. Clearly, the FTC is paying attention.

Reminder: Joint Policy Committee Seminar - July 10

On Wednesday, July 10, 2013, the ANA-4A's JPC will be conducting an in-person seminar in Boston to review the new provisions of the SAG-AFTRA 2013-2016 Commercials Contracts. This will be the last in the current series of regional JPC seminars regarding the new provisions. Stacy Marcus, Legal Counsel to the JPC will be leading the discussion. This seminar is open to all industry members and is geared to those industry professionals involved in paying actors under the collective bargaining agreements.

Date: Wednesday, July 10, 2013
Time: 9:30AM – 12:30PM EDT

Location:
The Harvard Club of Boston – Downtown
One Federal Street, 38th Floor
Boston, MA 02110

(Please Note: The Harvard Club requires Business Casual attire. Jeans, shorts, baseball caps, t-shirts and athletic shoes are prohibited in the Club.)

Registration: Attendees must register for this event directly with Michelle Elliott at Talent Partners: melliott@talentpartners.com. Ms. Elliot is also the contact for any questions regarding event logistics and registration.

Joint Policy Committee Seminar Hosted by Talent Partners

On Wednesday, July 10, 2013, the ANA-4A's JPC will be conducting an in-person seminar in Boston to review the new provisions of the SAG-AFTRA 2013-2016 Commercials Contracts. This will be the last in the current series of regional JPC seminars regarding the new provisions. Stacy Marcus, Legal Counsel to the JPC will be leading the discussion. This seminar is open to all industry members and is geared to those industry professionals involved in paying actors under the collective bargaining agreements.

Date: Wednesday, July 10, 2013
Time: 9:30AM – 12:30PM EDT

Location:
The Harvard Club of Boston – Downtown
One Federal Street, 38th Floor
Boston, MA 02110

(Please Note: The Harvard Club requires Business Casual attire. Jeans, shorts, baseball caps, t-shirts and athletic shoes are prohibited in the Club.)

Registration: Attendees must register for this event directly with Michelle Elliott at Talent Partners: melliott@talentpartners.com. Ms. Elliot is also the contact for any questions regarding event logistics and registration.

Joint Policy Committee Seminar Hosted by Talent Partners

Please join the JPC in Chicago to review and explain the many changes to the SAG-AFTRA Commercial Agreements.

Stacy Marcus, Legal Counsel to the Joint Policy Committee, will be leading the discussion.

Date:

Monday, June 17th

9:30am - 10:00am: Continental Breakfast & Networking
10:00am - 12:00pm: Stacy Marcus, JPC Presentation
12:00pm - 12:30pm: Q&A

Location:

Hotel Palomar
505 North State Street
Chicago, Illinois 60654

Register Now!

Please RSVP directly to Michelle Elliott at Talent Partners.

NEXT WEEK: The Joint Policy Committee Seminar, Hosted by Extreme Reach

Join Los Angeles area advertising industry leaders in a seminar to review and explain the many changes to the SAG-AFTRA Agreements.

Doug Wood, Lead Negotiator for the Joint Policy Committee, and Stacy Marcus, Legal Counsel to the Joint Policy Committee, will be leading the discussion. Here are some timeline details to help you plan your day.

9:15 am Doors Open, Networking & Continental Breakfast
10:00 - 12:00 Doug Wood & Stacy Marcus, JPC Presentation
12:00 - 12:15 Lunch Break
12:15 - 1:15 pm Q&A

WHEN
Thursday, May 23, 2013
9:15 am - 1:30 pm

WHERE
Regatta Room
Marina del Rey Hotel
13534 Bali Way
Marina del Rey, CA

If you would like to attend, please sign-up for this event by Noon on Monday, May 20. Click here to register.

CARU's 3rd Annual Children's Advertising & Online Privacy Conference

CARU’s West Coast Conference 2013 is scheduled for April 10 at the Beverly Hills Hilton, and once again promises to be a not-to-be-missed event.  Confirmed speakers include Mamie Kresses, Federal Trade Commission; Katie Ratte, The Walt Disney Company; Jeannette Neumann, Mattel; Cynthia Nishimoto, Bandai; Stevan Levy, Kabillion; and Ryan Shadrick Wilson, The Partnership for a Healthier America.  CARU believes if there is one conference to attend this year, this is the one, particularly in view of the impending COPPA modifications.  CARU will devote a panel to the COPPA changes and will have detailed, lively discussions about the impact to the industry at-large.  Indeed, rather than just a panel discussion, CARU hopes it will be more of a training session to prepare advertisers and website operators for the changes.  Additionally, panelists will examine domestic and global challenges to self-regulation in the areas of social media, mobile marketing, sweepstakes, and food and beverage advertising.

For more information, please visit the Advertising Self-Regulatory Council's website.

JPC-SAG-AFTRA Commercial Contract Negotiations-Open Session 2/14/13

The JPC will commence negotiations with SAG-AFTRA in regard to successor commercials contracts on Thursday, February 14, 2013. The negotiations will be held at the Warwick Hotel- New York City. Further information regarding the Warwick Hotel can be found at: warwickhotelny.com.

Throughout the negotiations there may be joint industry-union sessions that will be open to public attendance, i.e., interested industry members and union membership. When advance notice is sufficient and communication methods are available, the JPC will endeavor to keep the industry informed regarding the dates and times of these open sessions. Please be aware, however, that due to the nature of the negotiation process, open session dates and times are subject to last minute change.

The first open session will be on 2/14/13 at 2:00 PM at the Warwick New York City Hotel -- Second Floor.

ANA Advertising Law & Public Policy Conference

On March 19-20, the Association of National Advertisers will be holding its 10th annual Advertising Law & Public Policy Conference.  Speakers include Reed Smith’s Douglas Wood, Stacy Marcus, John Feldman, and Marc Kaufman as well as other leading lawyers and policy makers, including Sen. Mark Pryor, FTC Commissioner Julie Brill, Maryland Attorney General Douglas Gansler, and former Congressmen Kenny Hulshof and Martin Frost.  This conference is always one of the premier events, filled with critical content and unmatched networking opportunities.  Register to attend by clicking here

2013 Ad Law & Public Policy Conference

Mark your calendar: the 2013 ANA Advertising Law & Public Policy Conference is scheduled for March 19-20 at the Four Seasons Hotel in Washington, D.C.

Speakers for this popular annual event will include important government regulators, leading advertising and marketing law practitioners, and top client-side marketers. This is your opportunity to get the latest insights and opinions from thought leaders on the state of the advertising industry.

Continuing Legal Education (CLE) credit will be provided.

If you have any questions, please contact one of the conference co-chairs:

  • Dan Jaffe, group executive vice president of government relations at the ANA (djaffe@ana.net)
  • Doug Wood, co-chair of the Media and Entertainment Group at Reed Smith, LLP, and the ANA's General Counsel (dwood@reedsmith.com)
Tags:

2012 ANA Advertising Financial Management Conference - Digital Doom or Boom?

Doug Wood was a featured speaker at the 2012 ANA Advertising Financial Management Conference on May 6-9, 2012, in Boca Raton, FL. In his session, Digital Doom or Boom?, he put into perspective the risks of riding the digital marketing wave and suggested ways to address them without putting the brakes on creative ideas in cyberspace. A copy of his presentation can be found here.

CARU Annual Law Conference - Explore the role of self-regulation in the U.S. in the area of Marketing to Kids and Get a Discount

From the proposed changes to COPPA to the latest developments in the area of self-regulation of food marketing to children, the CARU conference to be held Wednesday, October 5, 2011 in New York City will be one of the best places not only to learn the details but also to interact with leaders in the industry to are on the front lines of self-regulation. Furthermore, FTC Commissioner, Julie Brill, will give a keynote address. Commissioner Brill tends to represent the more activist tendencies of the Commission, and those in attendance should be able to ask pointed questions and express concerns. The agenda and full conference information is located on the CARU website.

Because Reed Smith is a sponsor of the CARU conference, if you register by contacting Rey Persaud at 212-705-0113 or via email at rpersaud@narc.bbb.org and mention this blog post, you will receive a $100 discount on the conference fee. Offer expires October 3, 2011.

2012 Advertising Law and Public Policy Conference

How is Washington changing the way that you do business?

Save the Date!

ANA’s Advertising Law and Public Policy Conference returns March 28-29, 2012. This year’s conference will bring together the top legal minds from leading law firms, important government regulatory agencies, and the foremost client-side marketers in the business. Discussions will focus on developments in Washington, action in the courts, and the crucial intelligence you need to have as you navigate through the challenging legal and regulatory environment for advertising and marketing. 

The conference will take place at the Four Seasons Hotel Washington, D.C. Please register before February 1, 2012 to take advantage of our early bird special, which has been extremely highly rated by attendees.

Keep watching the agenda for updates.

If you have any questions, please contact the conference co-chairs, Dan Jaffe of ANA,(djaffe@ana.net) and Doug Wood of Reed Smith, LLP and ANA’s General Counsel (dwood@reedsmith.com).  

For more information, please click here.

Advertising Law Conference: Law is a Battlefield

2011 ANA Advertising Law and Public Policy Conference

Advertisers and agencies are accelerating into the digital realm. Are you ready to meet the difficult legal and business challenges facing the advertising community?

Join us at the 2011 ANA Advertising Law and Public Policy Conference as we address the latest developments from Washington, the regulatory agencies, and the courts. Get the tools to effectively conduct business in an ever-changing legal landscape.

Learn about the latest legal and regulatory developments from...

  • Attorney General Bob Cooper of Tennessee, Edith Ramirez of the FTC, and Bryant Godfrey of the FDA.
  • Doug Wood of Reed Smith LLP and Allan Linderman of The Linderman Group on SAG/AFTRA developments.
  • Paul Muratore of Talent Partners and Brian Heidelberg of Winston & Strawn LLP on what you need to know as you negotiate with talent.

CLE will be provided.

Details:

Date: March 15-16, 2011
Location:
Park Hyatt, 24th & M Streets, NW, Washington, D.C.
Member rate: $1,095*
Nonmember rate:
$1,295
Register: RSVP now on our website, or email registration@ana.net.

Update: ANA 2011 Advertising Law & Public Policy Conference

What's your next move?

 

Learn about the latest legal and regulatory developments.

 

The advertising world looks dramatically different than it did just ten years ago. The social media, mobile, and digital marketing revolution continues. Stay ahead of the game, and find out what you need to know about the law and policy changes in the new marketing landscape.

How are the new regulatory efforts in Washington, top-level domains, managing talent agreements, and the industry’s self-regulatory efforts affecting how you conduct business? Learn about these topics and more at the 2011 ANA Advertising Law and Public Policy Conference. Hear from top speakers including Texas Chief Justice Wallace Jefferson, FTC Commissioner Edith Ramirez, FDA Regulatory Counsel Bryant Godfrey, and Andy Pincus of Mayer Brown who will discuss the major implications and implementation of the new Wall Street reform law, and other top-notch legal experts and client-side marketers.

For ANA members, your registration includes a free, private members-only session on March 14, 2011, on crisis management in the cyber world.

CLE will be provided. To view the complete list of speakers, please visit ANA's Web site.

 

Details:
Date: March 15-16, 2011
Location: Park Hyatt, 24th & M Streets, NW, Washington, DC
Member rate: $1,095
Nonmember rate: $1,295

 

Register: For additional industry experts, agenda details, and to register, visit our Web site or email registration@ana.net.

2011 ANA Advertising Law & Public Policy Conference

Learn how the digital revolution is changing the advertising landscape.

How are you coping with the new regulations in the digital revolution? Is self-regulation or governmental intervention the way of the future in online advertising?

Get counseled at digital speed from experts like Edith Ramirez, commissioner of the FTC, Chief Justice Wallace B. Jefferson of the Supreme Court of Texas, Stu Ingis, partner at Venable LLP, and Lee Peeler, president and chief executive officer at the National Advertising Review Council. Digest the digital ad space as you listen to an expert panel moderated by Professor Rebecca Tushnet of Georgetown University Law Center link new media and the future of advertising together.

Be sure to sign up before January 15, 2011, to receive the discounted early-bird rate.

CLE will be provided. To view the complete list of speakers, please visit our website.

Details:

Date: March 15-16, 2011
Location:
Park Hyatt 24th & M Streets, NW Washington, DC
Member rate: $895*
Nonmember rate:
$1,095*
Register: For additional industry experts, agenda details, and to register visit our website or email registration@ana.net.

*Early bird pricing is only in effect through 1/15/2011. Prices will increase by $200.

Reed Smith Partners with ANA to Present on the FTC's Proposed Revisions to the Green Guides

In one of the first in-depth and formative talks delivered on the FTC's recently proposed revisions to its Green Guides, John Feldman of Reed Smith joined forces with Keith Scarborough, Senior Vice President of Government Relations at the Association of National Advertisers, to deliver a teleseminar yesterday (Tuesday, October 12th, 2010) that was widely attended by both attorneys and industry players alike. You can access the teleseminar materials here. The FTC has requested public feedback on its revisions through December 10th, 2010.

If you have questions regarding the Green Guides or wish to explore how the revisions may impact your business, please contact either John Feldman or Adam Snukal.

Reed Smith and the ANA Discuss the Green Guides

If you sign up for only one teleseminar on the FTC's proposed revisions to its Green Guides, make it this one:

Green Marketing: Can the FTC's Green Guides Bring Consumer Perception of Environmental Claims into Focus?

On Wednesday, October 6, the Federal Trade Commission issued its long awaited proposed revisions to its Green Guides. This notice seeks to bring clarity to an array of existing and new environmental marketing terms, like "renewable energy" and proposes ways in which consumers reasonably understand terms, seals, and certifications. The Commission is going to be seeking input from the public and there will be many areas that are sure to impact any marketer who engages in "green" marketing. This is a must attend teleseminar for any executive involved in creating materials promoting green initiatives.

John Feldman is a partner in the D.C. office of Reed Smith in the Advertising Technology & Media Industry Group. John devotes a substantial portion of his practice to providing advice to advertisers on regulatory issues, including environmental claims, behavioral marketing, privacy, sweepstakes, rebates, coupons, and advertising substantiation. John also handles contested advertising matters before regulatory bodies and between competitors, with a particular emphasis on advertising cases before the National Advertising Division of the Council of Better Business Bureaus (NAD).

Keith Scarborough is the Senior Vice President of Government Relations at the Association of National Advertisers (ANA). 

Click here to register by Monday, October 11!

How Social Media is Being Used to Grow and Develop Brands in the 21st Century

Advertsing Women of New York and The Wall Street Journal are pleased to present:

“HOW SOCIAL MEDIA IS BEING USED TO GROW AND DEVELOP BRANDS IN THE 21ST CENTURY”

The Panel

  • Marisa Thalberg, VP Global Digital Marketing, The Estee Lauder Companies
  • John Bell, Managing Director, Ogilvy 360 Global Digital Influence Group
  • Pepper E. Roukas, Global Marketing & Brand Management Director, Online Content & Community, American Express
  • Adam Christensen, Social Media Communications Manager, IBM
  • Natasha Stevens, Senior Director of Insight Practices, Cymfony, A Division of Kantar Media

Moderator:

Robin Carey, Co-Founder and CEO, Social Media Today

Date

May 19, 2010
7:45 a.m. – 9:30 a.m.

Venue

New York Hilton Hotel
1335 Avenue of the Americas

Tickets

Members $75 / Guests $125 / Tables of Ten $1,000

RSVP:

www.awny.org/EventsCalendar.html

No refunds after May 14

Co-chair: Jackie Augustine, President,
Jackie Augustine Consulting
Gloria Wood, SVP, Editorial Director,
Advertising Database
Stacy Marcus, Associate, Reed Smith, LLP

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Reed Smith Attorney Hits a Double With Social Media

Reed Smith partner John Hines recently hosted in our Chicago office a panel discussion on the topic of "Managing Social Media Risks, What your Company Needs to Know." John and some of his Reed Smith colleagues were joined by Blair Klein, Director of Emerging Communications for AT&T, and Brent Franson of Reputationdefender.com and CEO of the newly formed Online Reputation Management Association. In addition to Blair and Brent, the panel consisted Sarah Wolff, Carolyn Rosenberg and Jim Burns of Reed Smith. Sarah, Jim and Carolyn did a fantastic job in imparting their practical wisdom relating to insurance, public companies and the SEC, employment, and the new FTC guidelines. Blair spoke about some of the interesting internal social media sites that AT&T has created to capture employee ideas and creativity, and Brent fielded a series of questions and issues relative to reputation management. The feedback from the event has been very positive. 

In addition, on March 4, John Hines was a featured speaker on social media at a general session of the 2010 AT&T Legal Conference, a four-day conference in Dallas attended by 550 AT&T lawyers worldwide and other AT&T managers. John's presentation focused on "The Threat and Promise of Social Media," namely:

The Threat: it's viral, its transparent, self-correction often doesn't work (Cass Sunstein--OMB), permanence/infinite searchability; data capture and spread is, according to some, "out of control." Our personal and corporate reputations are in the hands of others; everyone is in the ratings game; etc. 

The Promise: huge opportunities to leverage good messages; power to harness collective intelligence; Rifkin new book--The Empathic Civilization: Showing Connectivity is a Basic Human Desire--social media is a model to solve really big problems like energy sharing, etc.; new IP models, crowd sourcing, open source, creative commons; wikis; virtual worlds; etc.

John has graciously provided us with a copy of his AT&T Deck. If you have any questions about the Deck or how social media may be affecting your company, please contact John Hines, Doug Wood or your local Reed Smith attorney.

Adam Snukal to Speak at DMA's Mobile Marketing Day Conference

Adam Snukal is participating as a co-presenter on the topic of Legal Do's and Dont's in Mobile Marketing at this year's Mobile Marketing Day Conference on March 4, 2010, sponsored by the Direct Marketing Agency.

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2010 ANA Advertising Law & Public Policy Conference

Join top legal professionals and government regulators March 17-18, 2010 in Washington, D.C., at the 2010 Annual ANA Advertising Law & Public Policy Conference, where you will hear from Jon Leibowitz, Chairman of the FTC and Doug Gansler, Maryland attorney general, as well as leading legal experts both from law firms and client-side marketers.

Connect with key industry leaders and policymakers as we discuss the most volatile and fast-moving legal and political environment for advertising and marketing in decades. Learn about the new regulations, legislation and major court cases that are fundamentally changing the business environment, and how you can keep up!

For the full agenda and to register, go to http://www.ana.net/adlaw2010.

What, Me Worry? Legal Best Practices for Small Publishers An Informative Webinar Sponsored by the IAB Long Tail Alliance And Presented by Reed Smith

If you haven’t already registered for the Interactive Advertising Bureau’s education webinar, entitled “What Me Worry? Legal Best Practices for Small Publishers”, THERE IS STILL TIME! The webinar, which is scheduled for this coming Friday, October 23, 2009 from 12:00 pm – 1:00 pm (Eastern US Time), is being presented by Reed Smith and sponsored by the Long Tail Alliance Program of the Interactive Advertising Bureau (IAB). The Webinar will provide an overview of the legal issues and suggested best practices in the following areas:

Advertising Compliance          Privacy              Social Media

There will be a Q&A session as time permits at the end of the session, and a .PDF copy will be available on Legal Bytes after the seminar is over.

The webinar is open not only to IAB members and Reed Smith clients, but also to anyone who is interested - on a first-come, first-served basis. So register now. You can get more information and register right here for What, Me Worry? Legal Best Practices for Small Publishers. 

About the Long Tail Alliance Program

The IAB formed the Long Tail Alliance program in summer 2008 to encourage involvement with individuals and small business who, powered by interactive advertising, have turned their interests and passions into a media revolution. The Alliance is the beginning of something the IAB envisions as a much larger portrait of American entrepreneurs who are pursuing and achieving the American dream, even as they row hard against strong economic currents. The IAB hopes to expand its Long Tail Membership in order to encourage advocacy, training, and a coming-together of smaller publishers across America as their businesses grow, all while the dynamic of technology and media continues to change.

For more information, click here: http://iamthelongtail.com/707346

About the IAB

The Interactive Advertising Bureau is comprised of more than 375 leading media and technology companies who are responsible for selling 86 percent of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices, and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City, with a Public Policy office in Washington, D.C.

About Reed Smith

Reed Smith is a global, full-service law firm with nearly 1600 lawyers in 23 offices around the world. Joseph I. (“Joe”) Rosenbaum, a partner in the New York office, chairs the firm’s global Advertising Technology & Media law practice, is the editor and publisher of Legal Bytes, is Corporate Secretary & General Counsel to the IAB, and is an ex-officio member of the IAB Board. Adam Snukal is a senior associate who works with Joe in the Advertising Technology & Media law group and is editor of Adlaw by Request, the gold standard in advertising legal publications in the industry.

Join us for this exciting and timely IAB Long Tail Alliance webinar presented by Reed Smith. We look forward to your participation.

From the JPC

Here’s a little known fact - over fifty-six million Americans - 20% of the U.S. population - have a disability. I AM PWD, a coalition of entertainment industry organizations including Actors Equity, SAG and AFTRA is dedicated to enhancing the status and promoting the advancement of performers with disabilities; fostering understanding and respect for disabled performers and develop and improve working standards and assist in the continuing development of ethical standards for practitioners in the industry.

The JPC is pleased to forward to you an invitation from the I AM PWD for the Hollywood Disabilities Forum, taking place on October 24th at the UCLA School of heater, Film and Television.

Please see the attached invitation for this very unique and informative event. For additional information about I AM PWD and a detailed agenda of the program, please visit the I AM PWD website.

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Reed Smith DC Office Hosting FCBA Privacy/Data Security & Legislative Committees Meeting Tomorrow

Reed Smith will host the next brown bag lunch meeting of the Federal Communications Bar Association’s joint Privacy/Data Security and Legislative Committees. The meeting will be held tomorrow, October 13, 2009, between 12:00 noon – 2:00 p.m. at Reed Smith’s Washington, D.C. offices (1301 K Street, NW, Suite 1100 East Tower). The Committees will discuss the legislative priorities for the 111th Congress with special emphasis on behavioral marketing and data security legislation. The following speakers are confirmed to-date:

  • Amy Levine, Legislative Counsel to Congressman Rich Boucher; and
  • Paul Cancienne, Legislative Aide to Congresswoman Mary Bono Mack.

We also have invited staff from the U.S. Senate. It's not too late if you'd still like to attend -- please RSVP to Desiree Logan at dlogan@reedsmith.com.

Don't Worry, Be Informed!

On Friday, October 23, 2009, from 12 – 1 p.m. (Eastern US Time), Joseph I. (“Joe”) Rosenbaum, Partner at Reed Smith and General Counsel of the IAB, assisted by Adam Snukal, Senior Associate at Reed Smith, will be presenting an educational webinar, sponsored by the Long Tail Alliance Program of the Interactive Advertising Bureau (IAB), entitled: What Me Worry? Legal Best Practices for Small Publishers.

During the webinar, Joe and Adam will be discussing and fielding questions in each of the following areas:

Trademarks: Buying someone else’s key words? Displaying advertising? Sponsoring or hosting contests, sweepstakes, co-branded promotions? Using social media or virtual worlds? Trademarks are everywhere. When should you worry?

Compliance: What’s new at the FTC and FCC? Industry groups want self-regulation. Privacy and consumer advocacy groups want more regulation. Congress is poised to “do something.” What you need to know about marketing to children, adults, compliance with sectoral advertising regulations, from finance and health care to product safety. The new FTC guidelines for Endorsements and Testimonials, and the slow death of diet commercials.

Privacy: Behavioral targeting has everyone up in arms. What should a small publisher do if she feels her privacy policy has been violated?

Social Media: Blogs, splogs and vlogs. Virtual worlds, avatars and pseudonyms. Profiles and networks, friends and fans. Testimonials and endorsements – from celebrities to consumers, paid and unpaid. Buzz, viral and word of mouth. Defamation, libel, copyright and personalized URLs. Sound confusing? It is. But ignorance won’t insulate you from liability. Don’t want to become a regulatory target? What you should know.

Q&A: IAB and Reed Smith to answer questions from participants.

The webinar is open to IAB members, to Reed Smith clients, and to the general public on a first-come, first-served basis. Register now. You can get more information and register right here for What Me Worry? Legal Best Practices for Small Publishers

About the Long Tail Alliance Program

The IAB formed the Long Tail Alliance program in summer 2008 to encourage involvement with individuals and small businesses who, powered by interactive advertising, have turned their interests and passions into a media revolution. The Alliance is the beginning of something the IAB envisions as a much larger portrait of American entrepreneurs who are pursuing and achieving the American dream, even as they row hard against strong economic currents. The IAB hopes to expand its Long Tail Membership in order to encourage advocacy, training, and a coming-together of smaller publishers across America as their businesses grow, all while the dynamic of technology and media continues to change.

For more information, click here.

About the IAB

The Interactive Advertising Bureau is comprised of more than 375 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices, and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City, with a Public Policy office in Washington, D.C.

About Reed Smith

Reed Smith is a global, full-service law firm with nearly 1600 lawyers in 23 offices around the world. Joseph I. (“Joe”) Rosenbaum, a partner in the New York office, chairs the firm’s global Advertising Technology & Media law practice; is the editor and publisher of Legal Bytes; is Corporate Secretary & General Counsel to the IAB; and is an ex-officio member of the IAB Board. Adam Snukal is a Senior Associate who works with Joe in the Advertising Technology & Media law group and is editor of Adlaw by Request, the gold standard in advertising legal publications in the industry.

Join us for this exciting and timely IAB Long Tail Alliance webinar presented by Reed Smith. We look forward to your participation.

Reminder: Global Regulation of Behavioral Marketing Teleseminar

As behavioral marketing becomes an increasingly important and embattled area both from within government ranks and industry, with implications extending far beyond merely advertising to e-commerce, privacy, global compliance and more, you won’t want to miss Reed Smith’s tele-seminar tomorrow (Wednesday, September 30 at 12 p.m. (EDT)) on the topic of "Global Regulation of Behavioral Marketing". Join moderator Doug Wood as he probes the issues with Joe Rosenbaum (New York) and Gregor Pryor (UK) for a 45-minute discussion, followed by a Q&A period to address your specific concerns. It’s still not too late to sign up for, and participate in, this important seminar.

To view the invitation, please click here.

To register for this event, please click here.

Global Regulation of Behavioral Marketing Teleseminar

In response to the global needs of our clients, Reed Smith is pleased to announce the next installment of our 2009 "Doing Business Globally" teleseminar programs, a series focused on issues that companies should understand about doing business in the global marketplace.

Our next teleseminar will take place Wednesday, September 30 at 12 p.m. (EDT), and will focus on "Global Regulation of Behavioral Marketing." This teleseminar explores the labyrinth of global regulation of targeting consumers—on and off the web—through behavioral marketing. Regulators and consumerists object to such sophisticated techniques, fearful that it further erodes what little privacy protection remains, and that it violates data protection laws. Marketers respond that such advances allow for a far more efficient and consumer-friendly marketplace, pointing out that the personal information retrieved is not on a "one-on-one" target but on aggregate marketing to a large group of consumers with similar demographic and psychographic profiles. The two sides are far apart, and understanding the legal minefield is critical for every marketer.

Join moderator Doug Wood as he probes the issues with Joe Rosenbaum (New York) and Gregor Pryor (UK) for a 45-minute discussion, followed by a Q&A period to address your specific concerns.

Douglas Wood is a partner in Reed Smith's New York office and head of the firm's Media & Entertainment Industry Group, and co-chair of the firm’s global Advertising Technology & Media practice. He has more than 30 years' experience representing national and multinational companies in advertising, marketing, promotions, unfair competition, intellectual property, and e-commerce matters.

Joseph Rosenbaum is a partner in Reed Smith's New York office and co-chair of the firm’s global Advertising Technology & Media practice. Joe focuses on law and policy relating to digital, online and interactive advertising & marketing, e-commerce & information technology, digital content, media & entertainment law, online and interactive gaming & promotions, and privacy & data protection.

Gregor Pryor is a partner in Reed Smith's London office and a member of the Advertising Technology & Media team. Gregor advises clients concerning data protection and privacy matters, particularly in relation to online operations and targeted advertising.

To view the invitation, please click here.

To register for this event, please click here.

NARC and the CBBB Present: CARU Annual Conference 2009 - Advertising to Kids 2.0

The CARU Annual Conference is scheduled for October 7, 2009 at New York City's W New York Hotel; 541 Lexington Ave. Expert panelists will consider challenging issues presently facing the Children’s Advertising Industry, focusing on how the digital age has changed the way companies market their products to children. Panelists will examine and demonstrate the practical application of governing standards and industry guidelines to these new emerging media platforms.

The conference will provide attendees with the opportunity to be on the forefront of the latest regulatory developments including an update on U.S. self-regulatory food initiatives, and the EU Privacy Directives.

Keynote speaker, Pete Blackshaw, Executive VP, Strategic Services, The Nielsen Company

Scheduled sessions: "The Rules of the Digital Playground,” "Delivered Straight from the Source: Examining the Latest Regulatory and Legal Framework for Addressing Emerging Media Forms,” "Recognition vs. Persuasiveness: What do kids know and when do they know it?” and “Working with CARU – The Anatomy of a CARU Case.”

Up to 5 Credits for Continuing Legal Education
This course has been submitted for approval in accordance with the requirements of the New York State Continuing Legal Education Board for approximately 3-5 professional practice credits.

Accreditation will be sought for registrants in those jurisdictions with continuing education requirements.

Conference Location
The W New York Hotel
541 Lexington Avenue, New York, NY

For general questions regarding this conference please contact:
Reshma Persaud
Marketing Coordinator
212-705-0113
rpersaud@narc.bbb.org

For more information and to register, go to www.narcpartners.org.

ANA Advertising Law Conference, March 17-18, 2010

Save the Date

ANA Advertising Law Conference, March 17-18, 2010

Park Hyatt, Washington, DC

 

Change has come to Washington and to ANA’s Advertising Law Conference! Our fifth annual Advertising Law Conference is now scheduled for March 17-18, 2010 at the Park Hyatt in Washington, DC for ANA’s 100th anniversary. We’ve moved the conference to the nation’s capital to bring in more of the policy makers and agenda setters that are so substantially impacting the advertising community in these extraordinary times. Rest assured that we will continue to ramp up the cutting edge legal curriculum and superb faculty you’ve come to expect. We believe this will be our best conference yet, and CLE credit, of course, will be offered.

Look for an agenda and confirmed speakers soon.

If you have any topics you would like to see covered at the upcoming conference, or have any questions, we would like to receive your suggestions. Please contact Dan Jaffe in ANA’s Washington office at 202-296-2359 or at djaffe@ana.net.

Free CLE Conference: "Advertising Law in the United States and Europe: The Challenges Ahead"

Advertising Law in the United States and Europe: The Challenges Ahead” is the subject of a CLE Conference organized and sponsored by the University of Limerick Law School and the Franklin Pierce Law School that is being held July 24 and 25 in Limerick, Ireland (Limerick is 20 minutes from Shannon). Douglas J. Wood and Joseph I. Rosenbaum, Co-Chairs of Reed Smith’s global Advertising Technology & Media Law Group, are among the distinguished faculty, which includes some of our clients, as well as scholars and government leaders from both sides of the Atlantic.

What’s more, these institutions have graciously agreed to allow us to invite our clients to attend at no charge. Yes, you read correctly. Free! Now you must be a client to take advantage of this promotional offer, and although you will have to pay your own way to join us and stay for the two-day course, what better time and excuse to visit Ireland? Yes, it’s short notice, but airfares are favorable, and if you are in Europe you literally have no excuse not to get away and take advantage of this great opportunity. Just click to learn more about the Agenda, the Faculty, the University of Limerick Law Schoolwhere the conference will be held; or nearby accommodations. Being a client does have its privileges, so if you are interested, email either Doug Wood or Joe Rosenbaum as soon as possible to take advantage of this opportunity. And start making your travel arrangements now!

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Reed Smith's Advertising, Technology, & Media Teleseminar: Facebook Personalized URLs - A Titanic Opportunity for Brands, or the Tip of an Iceberg?

Facebook announced last week the availability of a personalized Facebook URLs for individual profiles, e.g., www.facebook.com/[your name].

As discussed in our June 12 Client Alert, "Just When You Thought You Were Too Old for Facebook," this latest offering from Facebook raises serious issues—issues that are typically encountered when technology collides with traditional intellectual property laws intended to protect trademarks and brand names.

Much like the confusion and abuse that proliferated when cybersquatting became rampant over the ownership and administration of domain names, we now have social networks and service providers allowing users to generate content and offering customized http://www.thecompany.com/YOURNAMEHERE URLs within their own domains in a digital and borderless world.

Significantly, the promotional momentum created by Facebook's offer has caused every astute brand and trademark owner to ponder whether they should be in a rush to register their personalized URL on Facebook, or let it ride and deal with potential infringements when—and if—they occur!

While it can be stimulating to consider whether the intellectual property laws have kept up with the Internet, you need practical guidance and insightful approaches to these problems today. The Media & Entertainment Industry Team and the Advertising Technology & Media Law Group at Reed Smith have put together a teleseminar to help you understand the issues, formulate an approach, and make informed decisions. Join us for this informative one-hour teleseminar on Tuesday, June 23 at 12 p.m. EDT with partners Doug Wood and Joe Rosenbaum

UPDATE:  To view the seminar's PowerPoint presentation, please click here.

Seminar on New SAG/AFTRA Radio and Television Commercials Contracts

On June 8 and 9, the JPC and Reed Smith held seminars/webinars on the new agreements with SAG and AFTRA. Click here to review the PowerPoint presentation. Please note the correction on the Extra Allowance from $5.74 to $5.75 for laptops, PDA's and similar devices.

Click here to listen to day two's presentation.

WOMM-U 2009

Again this year, May 13-14, in Miami Beach, the Word of Mouth Marketing Association will host WOMM-U, a comprehensive and interactive educational experience designed to provide the real-world knowledge required to execute impactful word of mouth marketing (WOM) programs in today’s challenging marketing environment. The agenda features a wide variety of timely WOM topics presented by prominent experts in the field.

“WOMM-U is different from any other conference of its kind because of its powerful mix of theoretical and practical opportunities that offer real-world knowledge and tools to begin or strengthen WOM programs for brands and nonprofits,” said WOMMA Executive Director Kristen Smith, CAE.

The agenda for the two-day event includes social media-based WOM presentations and workshops with representatives from Google, YouTube, MySpace, Facebook, Bebo, Eons, Twitter, as well as noted bloggers and industry consultants. Participants also will engage in roundtable sessions with WOM experts.

Among featured plenary-session presentations are:

YouTube and Google: Maximizing Online Video for Marketing Success: Jeben Berg, creative director of Cross Platform Solutions for YouTube & Google, will cover the sometimes complicated process of using YouTube and Google to better connect with customers.

Marketers Dilemma: MySpace, Facebook or Both?: The world’s two largest social networks have more than 130 million users every month. Today the issue isn’t IF you should use MySpace or Facebook to reach your customers, it’s HOW. Panelists will share insights on how to utilize these social media platforms to enhance favorable brand awareness.

FTC Guidelines: Ethics, Endorsements, etc.: The Federal Trade Commission (FTC) recently proposed new guidelines to address endorsements and testimonials used in traditional media and emerging media such as blogs, Twitter, and Facebook. They are intended to prevent misleading and untruthful endorsements from advertisers and bloggers. Paul Rand, WOMMA’s Vice President and Ethics Chair, and Anthony DiResta, attorney and former regional FTC Director, will lead discussion on how the proposed guidelines affect offline and online WOM programs.

Online registration for WOMM-U is available at http://womma.org/wommu. The conference will be held at the Ritz Carlton South Beach and begins May 13 at 8:00 am. The cost is $995 for WOMMA members and $1,495 for nonmembers.

Valuable insight in an insightful land

Looking for high quality CLE in a beautiful venue?

Join experienced corporate counsel and outside practitioners in Limerick, Ireland for Advertising Law in the United States and Europe -- The Challenges Ahead sponsored by the Franklin Pierce Law Center and the University of Limerick.

The venue is the campus of the University of Limerick, a short distance from Shannon, Ireland and to where inexpensive direct flights are available daily from major East Coast cities.

Political leadership throughout the world is changing, nowhere more so than in the United States. With that will come major changes in regulation, whether at the local or federal level or through voluntary compliance with industry standards. Member states in the EU find themselves struggling to respond to local concerns while maximizing their combined market strength. Globalized media and interactive technology are providing consumers worldwide with greater control and choice in what they experience, and once local markets are now boundary-less and at odds with attempts at local regulation. What are today’s rules? How should advertisers and their counsel respond to the merged but dissonant marketplace and how can they balance competing attempts at regulation in the United States and Europe?

Faculty is comprised of professors, practitioners and government leaders from both sides of the Atlantic, including Douglas Wood and Anthony DiResta of Reed Smith LLP.

To register, go to piercelaw.edu

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2009 ANA Advertising Law & Business Affairs Conference

Please mark your calendars for the ANA's 2009 Advertising Law and Business Affairs Conference on March 10-11, 2009 at The Grand Hyatt New York @ Grand Central Station.

The theme of this year’s conference, as with this year’s Presidential election, is "change." We're putting together the most dynamic and exciting agenda for this conference to date. We have already confirmed the participation of former FTC Chairman Deborah Platt Majoras, who will be speaking on the future of FTC regulation, as well as other important past FTC and FCC officials, including: former FCC chief counsel Bob Corn-Revere, former director of the FTC’s Bureau of Consumer Protection Bill MacLeod and former deputy director of the Bureau of Consumer Protection Lee Peeler. In addition, many top legal experts from key advertisers and outside law firms will be covering cutting edge issues facing the ad community.

You can view the confirmed sessions, as well as register for the conference, at ana.net.

We're sure this will once again be the premiere conference for advertising law and business affairs professionals and encourage you to sign up now.

If you have any questions, please contact Doug Wood at 212-549-0377 or dwood@reedsmith.com or the ANA's Executive Vice President, Dan Jaffe at 202-296-2359 or djaffe@ana.net.

Invitation from the Joint Policy Committee on Broadcast Talent Relations

The Joint Policy Committee on Broadcast Talent Relations (JPC) is the multi-employer bargaining group that negotiates the collective bargaining agreements with the Screen Actors Guild and the American Federation of Television and Radio Artists that govern the employment of actors who perform in television and radio commercials.  In its role, the JPC represents the interests of advertisers and advertising agencies throughout the United States.  SAG and AFTRA represent the interests of the actors.

The JPC invites you to take part in a very important on-line survey that will assist the JPC in determining which provisions in the current collective bargaining agreements are of concern to the people who work with and under the agreements day-to-day.  It is the JPC's hope that there will be widespread participation in the survey across all aspects of commercial production, from casting to trafficking.  And if you're an actor, the JPC welcomes your participation as well.  This is the first time the JPC has sought such information, so everyone's participation is extremely valuable.

Any personal information provided by you in completing the survey will be held in strict confidence, and will not be disclosed to any third parties or used for any purpose other than compiling the data.  Nor will you be personally identified in any communications with third parties with any answers you provide.  And at any time, you can decide not to complete the survey or can request that the JPC remove any personally identifying information you've provided.

The entire survey takes about one to one-and-a-half hours to complete, but it can be done in sections.  That makes it easier to complete at your leisure.

If you'd like to participate, the JPC needs your full name, email address, and, where applicable, your company's name.  Simply send an email to Ms. Leah March at lmarch@reedsmith.com with the requested information.  Leah will then send you an individual invitation. 

The JPC greatly appreciates your participation. If there are others who you feel should participate, please ask them to provide their full name and email address to Leah March (lmarch@reedsmith.com) so Leah can send them a formal invitation.

Thank you in advance for your consideration.