Adlaw Forums

The adlaw forum provides a medium through which industry experts are able to share their thoughts and expertise to Adlaw by Request users.

  • The New Spanish Information Law

    April 3, 2008
    by Gerhard W. Volz
    The new Law of Information (LEY 56/2007, de 28 de diciembre, de Medidas de Impulso de la Sociedad de la Información) passed the Spanish Congress the 20th of December 2007 and is in force since the 30th of December 2007.

  • Ban on TV Ads for Tobacco Reaffirmed

    March 19, 2008
    by Michel Béjot and Caroline Bouvier
    Based on a decision of the Paris Court of Appeal of September 24, 2007, the Conseil Supérieur de l’Audiovisuel (CSA – the French governmental agency supervising the audiovisual industry) recently changed its official approach regarding the broadcast of mechanic sports competitions when references to cigarette brands appear.

  • Ban on advertising on the French Public TV Channels?

    February 28, 2008
    by Michel Béjot and Caroline Bouvier
    On January 8, 2008, when the current President, Nicolas Sarkory, announced that he envisaged a total ban on the advertising on the French public TV channels, most of the representatives of the French TV channels, as well as the trade unions of the public audiovisual sectors, were very surprised.

  • Ethics vs. Advertisement

    July 23, 2007
    by María Antonia Gwynn
    CERNECO (“Provisions, Regulations and Study of Communication Centre”)is in charge of regulating advertising issues and of promoting fair competition by having their members signed an ethichal pact to abide to the provisions of the Advertising Self Regulatory Code of this institution.

  • Advertising and Product Placement in the New TVWF Directive for Europe’s audiovisual media

    June 13, 2007
    by Michel Béjot
    On December 13, 2005, the Commission proposed revising the "Television Without Frontiers" Directive to address significant technological and market developments in audiovisual services. On May 24, 2007 both the European Parliament and Council agreed on the main aims of the Commission’s original proposal to modernize the rules governing the audiovisual services industry.

  • The Prozac Case

    December 19, 2006
    by Gerhard W. Volz
    Ratiopharm España, a Spanish manufacturer of generic pharmaceuticals, challenged the granting of a Spanish trademark to Eli Lilly and Company, the manufacturer of Prozac. The Eli Lilly trademark covered “the three-dimensional representation of a two-color capsule,” its cream-colored lower half being slightly smaller than its green-colored upper half.

  • The Tom Waits Case

    November 21, 2006
    by Gerhard W. Volz
    The American musician Tom Waits and his production company in Spain brought intellectual property and unfair competition claims against Volkswagen-Audi España, as well as against certain advertising production agencies in Volkswagen-Audi’s employ, over a song featured in an Audi commercial.

  • Ambush Marketing: European Under - 21 Tournament

    June 12, 2006
    by Ricardo Henriques
    The Portuguese Government has published another legal diploma aimed at the combat of ambush marketing. Notwithstanding several opinions which considered as unconstitutional Law-Decree Nr. 86/2004, of April 17th, aimed at the combat of ambush marketing of Euro 2004, the Government decided to once more protect companies which have invested in sponsorship agreements.

  • UK High Court victory for commercial free speech

    April 7, 2006
    by Giles Crown and Spencer Davis
    On March 23, 2006, judgement was handed down in a long-running comparative advertising dispute between the mobile operators O2 and Hutchison 3G UK- the company behind the 3 mobile phone network.

  • Notes on the PAOS Code/SPAIN

    January 17, 2006
    by Gerhard W. Volz
    The Spanish Self-Regulating Code for Food Advertising Aimed at Children, PAOS, was signed on 9th June 2005 between the Ministry of Health and FIAB, the Food and Drink Industry Federation (Federación de Industrias de Alimentación y Bebidas) and came into force on 15th September 2005.

  • Comparative Advertising in Argentina

    November 23, 2005
    by Fernando M. Alonso
    The road of comparative advertising in Argentina has been neither short nor easy. Even though there is no regulation which expressly forbids it, the first ruling passed in 1971 in Rolex vs. Orient forbade it for considering it an unfair competition act, opposed to honest commercial practices.

  • Revolutionizing Agency Compensation – Pricing for Value

    July 25, 2005
    by Steve Koskela
    For more than two decades, advertising agencies and their clients have expended enormous amounts of time, resources and emotional energy in the exercise of scrutinizing agency cost structures for purposes of negotiating “fair” agency compensation.

  • Confessions of an Agency Curmudgeon

    June 30, 2005
    by Gary Burandt
    For those of us who have been in the advertising agency business for 30 years or more, it is sometimes hard to believe the changes we have seen ... good and bad.

  • Marketing & SOX – Where do we go from here?

    May 2, 2005
    by Bob Siegal
    Many years ago, when I was working as a writer/producer, I occasionally performed as a stand-up comic. One night at “Catch A Rising Star” in New York, I found myself in front of an audience comprised almost entirely of a Chinese tour group. It was an interesting if painful experience...

  • A Blessing in Disguise

    April 4, 2005
    by Bob Siegal
    His brow was covered with sweat. “This all just seems so invasive.” His words were dripping with concern and desperation. Like others we’d met recently, he’d never been through anything like this before.

  • The Impact of Sarbanes-Oxley on Marketing

    February 7, 2005
    by Arthur A. Anderson
    “Corporate governance” and Sarbanes-Oxley are on the minds of virtually every board member and senior corporate executive these days.

  • Marketing Audit: The CFO (& CMO)’s Best Friend

    December 13, 2004
    by Bob Siegal
    The CFO leaned over confidentially, “I know marketing does a terrific job. But, I’m not sure how thoroughly those creative types oversee spending their very substantial budget. And I certainly don’t trust that agency at all.”




Page 1 of 2  
First page |  << |  1 |  2 | >> | Last page 

Get Adlaw By Request delivered to your inbox FREE!
Subscribe now

Adlaw Poll

Have your say

Green Buildings & Clothes

The Federal Trade Commission is planning to consider regulating advertising claims concerning so-called “green clothing,” such as clothing made from organic cotton and bamboo fiber, and green building products. Do you think there is sufficient confusion in the marketplace to warrant government involvement?

View other polls