What We're Reading 4-18-12

What We're Reading

MediaPost:  TRUSTe Unveils Mobile Targeting, Opt-Out Tool

TRUSTe is unveiling a new tool that mobile companies will use to target iPhone and Android users, while also enabling consumers to opt out of receiving in-app ads targeted based on their activity.

 

The New York Times Media Decoder:  Appeals Court Revives Viacom Suit Against YouTube

A federal appeals court on Thursday reversed a lower court’s decision to throw out a $1 billion lawsuit filed against YouTube by Viacom and other media companies five years ago.

 

The New York Times:  F.C.C. Pushes for Web Site on TV Political Ad Spending

The government is moving forward with a plan to make local television stations post information about political advertising on a central Web site.

 

Reuters.com:  Appeals court hears case of graphic tobacco ads

The government on Tuesday defended graphic tobacco labels and advertising that use pictures of rotting teeth and diseased lungs as accurate and necessary to warn consumers about the risks of smoking.

 

FTC.gov:  FTC Orders Alcoholic Beverage Manufacturers to Provide Data for Agency's Fourth Major Study on Alcohol Advertising

Study Focuses on Industry Self-Regulatory Efforts to Reduce Ads, Marketing to Underage Audiences

The Federal Trade Commission has required 14 major alcoholic beverage advertisers to provide information for the agency’s fourth major study on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits manufacturers.

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