TRUSTe is unveiling a new tool that mobile companies will use to target iPhone and Android users, while also enabling consumers to opt out of receiving in-app ads targeted based on their activity.
A federal appeals court on Thursday reversed a lower court’s decision to throw out a $1 billion lawsuit filed against YouTube by Viacom and other media companies five years ago.
The government is moving forward with a plan to make local television stations post information about political advertising on a central Web site.
The government on Tuesday defended graphic tobacco labels and advertising that use pictures of rotting teeth and diseased lungs as accurate and necessary to warn consumers about the risks of smoking.
Study Focuses on Industry Self-Regulatory Efforts to Reduce Ads, Marketing to Underage Audiences
The Federal Trade Commission has required 14 major alcoholic beverage advertisers to provide information for the agency’s fourth major study on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits manufacturers.