What We're Reading 3-5-12

CNN Money: Consumer Privacy Bill of Rights
The White House on Thursday unveiled its proposed "Consumer Privacy Bill of Rights," a voluntary act that it called a "comprehensive blueprint" for future legislation.
clickz.com: Ad Industry Joins FTC, White House in Do Not Track for Browsers
The ad industry's self-regulatory privacy coalition has joined with the U.S. Commerce Department and Federal Trade Commission to plan for a browser-based do-not-track standard.
FTC.gov: FTC Seeks Public Input on Proposed Changes to Appliance Labeling Rule
Energy Efficiency Labels Help Consumers Comparison Shop
As part of its systematic review of all current FTC rules and guides,the Federal TradeCommission is seeking public comment on proposed changes to its Appliance Labeling Rule, which requires energy efficiency labels for major household appliances and other consumer products.
FTC.gov: FTC Approves Safe Harbor Program for Aristotle International, Inc.
Program Will Promote Compliance With Children's Online Privacy Protection Act
The Federal Trade Commission today announced that Aristotle International, Inc. has been approved as a "safe harbor" program under the terms of the Children's Online Privacy Protection Act of 1998 (COPPA).
Business Week: Google Agrees to Allow ‘Do-Not-Track’ Button in Browser
Google Inc. will allow a “do-not- track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them.