What We're Reading 10-3-11
Environmental Leader: More Consumers Believe Sustainability Claims – But Many Still Skeptical
Americans today are more likely to believe businesses’ green claims, but 39 percent still say that companies’ assertions about the environment are not accurate, according to a report from GfK Roper Consulting.
Excite News: NY Sen. Schumer accuses OnStar of invading privacy
The OnStar automobile communication service used by 6 million Americans maintains its two-way connection with a customer even after the service is discontinued, while reserving the right to sell data from that connection.
Mediapost: Privacy Icons Roll Out On Video Ads
The you-are-being-targeted icons that began rolling out on banner ads late last year are now coming to video ads. Privacy company Truste has entered into an agreement with Adap.tv to carry the icons on the company's online ad platform. As of July, Adap.tv reaches more than 20% of the U.S. population, according to comScore.
Court House News: Court Axes $100K Award in GoPets Cyber Warfare
The minds behind "virtual pets" cannot tweak what it means to register a domain name on the Internet, the 9th Circuit ruled Thursday, setting aside a $100,000 victory for the South Korean company in a long-running cybersquatting case.
Bloomberg: M&S, Interflora Both Claim Victory in Case Over Internet Ads
Marks & Spencer Group Plc (MKS) and florist network Interflora both claimed victory following a European Union court ruling on whether companies can use rival’s trademarked terms to trigger advertisements on search engines.
