What We're Reading 9-6-11
ClickZ: Apple to Restrict iPhone Trackers Used in Ad Targeting
Apple has indicated that it may withdraw developer access to unique device identifiers (UDIDs) on the iPhone, which could have major implications for the way ads are served within applications on the device. Networks and analytics companies often make use of the mechanism to target, frequency cap, and track mobile ads, serving a similar purpose as cookies do on desktop computers.
Environmental Leader: ConAgra Sued Over ‘Natural’ Claims
A law firm is inviting consumers to submit claims against companies using the term “natural” on their foods, as the attorneys pursue a class-action lawsuit against ConAgra.
FTC.gov: FTC Updates Telemarketer Fees for the Do Not Call Registry
The Federal Trade Commission has announced updated fees starting on October 1, 2011, for telemarketers accessing phone numbers on the National Do Not Call Registry. All telemarketers making calls to consumers in the United States are required to download the numbers on the Do Not Call list to ensure they do not call consumers who have registered their phone numbers. The first five area codes are free, and organizations that are exempt from the Do Not Call rules, such as some charitable organizations, may obtain the entire list for free. Telemarketers must subscribe each year for access to the Registry numbers.
The Recorder: Facebook Settles Trademark Fight with Lamebook
The trademark battle between Facebook Inc. and the parody site Lamebook.com is over.
The companies have reached an agreement that lets Lamebook continue to operate under its current name. But Lamebook, which mocks the funny and "lame" things people post on Facebook, will add a disclaimer to its website and will not seek trademark protection for its name.
The Telegraph: Motorola Atrix advert banned
Motorola has been banned by the Advertising Standards Agency from claiming its Atrix phone is the most powerful smartphone in the world because the Samsung Galaxy SII has a better processor
Motorola has been banned from claiming its Atrix phone is the “world's most powerful smartphone". In a new ruling from the Advertising Standards Authority (ASA), an advert which made the claim was found to be misleading after two complaints from Samsung users.
