What We're Reading 6-17-11
MediaPost: MIT: Personalized Ads Don't Always Work
Personalized advertising isn't all it's been cracked up to be, according to a new study from MIT.
Contrary to popular practice, personalized ads not only don't drive conversions, but are likely to be ignored, according to the study by MIT Sloan School of Management Prof. Catherine Tucker and London Business School Prof. Anja Lambrecht.
Reuters: Google has no agreement yet to digitize books
Google Inc has yet to agree with authors and publishers on a legal plan to create the world's largest digital library, and a federal judge who struck down an earlier accord gave it another seven weeks to try.
eMarketer: Display Ads Lift Branding Metrics
Rich media campaigns boost intent to recommend
Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to be borne out. Research from audience data intelligence firm Lotame indicates a significant lift in intent to recommend a product among internet users who have seen a display ad.
ClickZ: Behavioral Icon Appears in Political Ads
The online ad industry's self-regulatory program is getting political. Online ads from political advertisers have begun featuring the Ad Choices icon, which notifies users that an ad has been targeted through behavioral data.
paidContent: Twitter And Facebook Reminders Banned From French Airwaves
How do you say Facebook and Twitter in French? You don’t – at least, not if you are on radio or television, where French officials have banned any mention of them unless they are specifically part of the story.
