What We're Reading 3-2-2011
ClickZ: New Senate Privacy Group to Focus on Behavioral Ads, Facebook
Another legislative body will now have its fingers in the online privacy pie. Senator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. The newly-formed subcommittee on Privacy, Technology and the Law was created by Senate Judiciary Committee Chairman Patrick Leahy, a Vermont Democrat.
Environmental Leader: Environmental Enforcement: Retailer Fined $222,000 After Detergent Bug Claims
The U.S. Environmental Protection Agency (EPA) announced Monday that it has fined a Honolulu-based retailer of Japanese goods $222,030 for selling and distributing unregistered pesticides in detergents, cleaners and other household products.
ClickZ: Why Consumers Quit Brands on Facebook, Twitter, E-mail
New research by ExactTarget-CoTweet blames overly frequent messaging and poor relevancy as major reasons to why consumers opt out of a company's Facebook page, Twitter feed, and e-mail list.
The Guardian: TV ads should be cut back, say Lords (UK)
Report says all commercial channels should be have an equal limit of seven minutes of adverts an hour
There should be less advertising on television, a move that would "greatly improve the viewer experience", according to a Lords committee.
CNET: Survey: Most homes own at least one tech gadget
Almost all American homes now own at least one tech gadget, according to a new study released yesterday by Pew Internet.
In its "Generations and their gadgets" report, Pew revealed that 85 percent have their own mobile phones, while 90 percent live in a household with at least one working cell phone.
