What We're Reading 3-09-2011
NY Post: How long can NFL resist $230M from ads on jerseys?
In as little as three years, experts predict the NFL will come down with a case of NASCAR-itis and finally turn players into bill boards.
Business Week: Gov't and big tobacco in dispute over proposed ads
The Justice Department wants the largest cigarette manufacturers to admit that they lied to the public about the dangers of smoking, forcing the industry to set up and pay for an advertising campaign of self-criticism for past behavior.
Health Day: Study Finds Drop in Online Sales of Cigarettes
Shipping restrictions and credit card ban have worked, researchers say
A 2005 voluntary federal ban on the use of credit cards to buy cigarettes online, coupled with a ban on all commercial shipping of such purchases within the United States, has effectively curtailed the popularity of Web sites that sell cigarettes, new research reveals.
MediaPost: IAB Members Must Publicly Affirm Privacy Principles
The Interactive Advertising Bureau's leadership has voted to require all members to publicly state that they adhere to the industry's self-regulatory privacy rules governing online behavioral advertising.
FTC.gov: FTC Asks Court to Shut Down Text Messaging Spammer
Operation Blasted Out Text Message Spam at a “Mind-Boggling” Rate, Agency Alleges
The Federal Trade Commission asked a federal judge to shut down an operation that allegedly blasted consumers with millions of illegal spam text messages, including many messages that deceptively advertised a mortgage modification website called “Loanmod-gov.net.” The FTC is asking the court to freeze the defendant’s assets.
